Local Business Marketing | #GetChatty
Hi I’m Arthur and I’m a marketer in Melbourne. I consult small businesses, local businesses, organisation, artists and creative professionals about their marketing strategies (social media, digital and events). During late 2020, I started this new series to help encouraging Melbournians & Sydney-siders to support their small to medium operations, at this stage I’m offering this project to businesses located in Windsor, Prahran, South Yarra, South Melbourne and Greater Melbourne, (also greater Sydney where I love and lived most of my life). This is a self-volunteering project and there will be no cost for businesses that’d like to take part, if you’re interested to take part please reach out to me here or DM me via my social media!
Chatty: Welcome to Get Chatty about your local business again, and today I have my friend Veronica with me. Hi Veronica, how are you?
Veronica: Hi Arthur I’m really well, thank you.”
“Veronica: How have you been?
Chatty: Not too bad, not too bad. Do you mind introducing yourself a little bit to our audiences.
Veronica: Certainly, my name’s Veronica I’m a establishing myself as a professional proof-reader with Stefan Miller Proofreading. Nice and simple and I’m going to be looking at mostly proofreading fiction for indie authors, but I also want to do things such as pamphlets for small businesses to help with them and i’m also looking at doing website proofreading.
Chatty: so how did you meet Arthur the Chatty Curator?
Veronica: I met Arthur through a Zoom networking event. It was a lot of fun.
Chatty: It was a lot of fun. If you don’t mind would you like to share some of the writing or communication tips, tips for small businesses or even young people or just anyone, you know whatever it is?
Veronica: oh, certainly, I think one thing, it’s important that things like programs like Grammarly, the different services are really helpful, it’s really good to put your work through, whether that’s an assignment for school or a business letter or a book, but you need to remember, like you said before, it’s a computer program and you don’t necessarily have to put all the changes in. Because we need to make decisions you know it, it can change the context, it could be, you might be wanting to make a point and put in poor grammar because that’s what the character’s speaking. So use them as tools but remember their tools and that you’re in charge.
Chatty: That’s, that’s fantastic! I think that it is because I, I work with the multicultural and migrant community as well so I think sometimes that a little bit too much relying on machines or dictionaries and sometimes that the, the tools actually took over and it actually worked against them. So there’s…
Veronica: yes…
Chatty: One time that I was looking over, I’m sorry i’ll just have a look at my friend’s resume that I can see that he really want to communicate the idea, but by wanting to explain that he over explained himself so there’s like a huge paragraph talking about what he said right. Let’s, let’s edit that, let’s edit that! So I mean.
Veronica: Yeah, following on from that Arthur, that’s also why it’s important to have someone else read your work because we don’t see our own errors. I know when I write something I will often, even just a Facebook post, i’ll get a response and I’ll see, oh that was a typo, i’ll go and edit it and fix it so that’s why we have editors and proofreaders so they can go over your work because it’s very difficult to be objective yourself. So it’s worth paying for the services of a proofreader! Or an editor to help you make your work the best it can be. And another reason is because, like you said with your friend was over explaining with his resume I find that a lot of time people, even on the TV, journalists and such are interviewing someone or if you’re reading and people try to use big words or archaic words to sound more intelligent and it backfires because it’s not something they’re familiar with we’ll use it in the wrong context and it will sound awkward and makes them look silly rather than the what they’re going for. So I think it’s very important to use language you’re familiar with because it’s best to be concise and it’s best to use clear language then to try to be fancy and, and make it look good.
Chatty: Also they want to see if your personality fits with the team so if you’re putting a mask…
Veronica: Yes…
Chatty: just because the way, like you know for, for the sake of using words then it’s actually going to work against you. You know, I mean in my opinion.
Veronica: I, I definitely agree with you Arthur, so that’s it I think just basically when you’re, whether you’re a small business, whether you’re a student and writing a big paper, whatever, if you’re an author, just remember being yourself is very important. Use the words you’re familiar with and it is where it is worth using a proofreader to go over things because it’s very difficult to be objective when you’re reading something you’ve already written.
Chatty: How do people find you?
Veronica: Well my surname is very distinctive Sefan-Miller with an hyphen. I’m on Veronica Stephaniel at Linkedin. I also have a profile at Facebook I set up specifically for the proofreading, there’s not much activity from me at the moment. “
“Veronica: moving house soon, but once I get settled to start posting the different things there as well so the best way to find me at the moment is through social media.
Chatty: Thank you so much for taking part in this interview I wish you the very best of luck and of course”
“Chatty: please let me know that when your, when your business is launching and your website and things like that, I would love to keep sharing that to this community.
Veronica: Definitely! I have to thank you, thank you for having me.”
Veronica can be contacted via:
LinkedIn: linkedin.com/in/veronica-stephan-miller-6310b2b2
Facebook: facebook.com/veronica.stephanmiller
If you are / know of any Melbourne based businesses, artists or organisations that may interested to take part, please make sure to read this post then request a meeting with me!
#GetChatty #TeamArt2Public #SupportLocalBusiness #smallbusiness #WithMe
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