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What did I learn about data, from big events to small businesses (Be Kind & Rewind Series)

0:06
I want to talk about one of the least expected items on my resume, and it’s called Power and Utilities Australia.
This event company was looking for a marketer to promote a brand new show with a technology theme in the B2B space. I was like… “give it a go.” (many of my previous work in the cultural industry, festivals, local tourism, and small businesses…)

(1:21) In one of my earlier meetings, my colleagues were like, “do you have any experience in the power industry?” I was like like no.”
0:49
on paper, it wouldn’t work, a brand new show that no one knows about; they don’t have a lot of contacts, only a few medium-sized players, and I would not be a good fit to market this show.

(I understood there were these incompatible parts), so I went with my instinct and pulled a lot of evenings to learn about the industry and the sector.
And also finding the right people to collaborate with, there’s this American man whom I can see he’s passionate about the topic; there’s also a man same age as me in charge of sales, we build a direction that is about connecting all these dots together – building momentum to show evidence of what this expo is trying to do, the topics that the conference discussions and just communicating the why of this conference/expo should be here.
(The third thing is to reach out and work our advertising and contra deals) with relevant organisations and publications.

(Once it’s starting to build), marketing and sales were building each other up, sales and marketing, sales and marketing…
I was very proud of the results that the show had a really good attendance number, which was more than what the original database that I’ve been given with when I started; at the same time
that collaborative momentum built a solid brand; the businesses taking part in attending just enjoyed being part of the ecosystem and digital ecosystem.

(On that note), I’ve done the paid and organic social was done it below budget with a lot of shorter but very interest and keyword targeted campaigns, esp on Linkedin and GDN)

2:54
A big thing I’ve learnt from this particular show is that we don’t rely on an external database, purchased or (from) a partnership.
If you’re purchasing a database, firstly, ethical issues, these people did not actually opt-in to your marketing.
3:19
(sidebar,) there’s someone in that company who’s in charge of the business to customers marketing, and she was quite insisting on
buying databases. For me, marketing this B2B show didn’t make sense. Because the consideration stage is more prolonged, (interested individuals) need to go through their company’s protocol; when they register interest to attend, they’d need to get it through the bosses, “hey, I’m going to this show, and I need to take half a day off” or something like that.
3:57
then the boss would probably be like, “okay, what is the show about?” and Google, so that’s why you can’t just rely on a database without proper opt-ins or only doing paid social media.
You need to work on balancing the paid and organic parts to show evidence (and content) of what you’re doing.

4:20
I want to share with SMEs with this video: don’t rely on a database purchased. Yes, as business owners or small businesses or business-to-customer events, ultimately, you will receive calls from people who want to sell you a database, and fine, they’re just doing their job.
Suppose you think about it from your business point of view. In that case, people will feel a little bit weird – if I opted-in to a list that I had never seen before (it’d be hard for me to trust the company).
Of course, when I see Facebook or LinkedIn ads, I (am aware that) I sign into the platforms (for free), knowing I will be advertised to.

5:18
Particularly for small businesses, creative individuals or performers, it is essential to know that, yes, you may have a small database to start with,
but all of these people are people that know you and support you, and so I think it is crucial to develop a space where people are genuinely connected to what you do.

Now here is a 2022 extra bit for SMEs. As cyber security awareness is up and people are more open to calling out inappropriate data behaviours, a bit of integrity positively engages audiences and differentiates you from more prominent players.
With stagflation prolonging and a possible recession looming, building a trusted brand and personality with local stakeholders may be one of the more powerful ways to counteract major players offering lower prices and/or flexible terms and payments.
What can you do on social media if you’re a local shop? If you’re doing paid ads on social, don’t buy a database, but set your ads to localised areas (e,g, within a 1 km radius) and set up interest keywords; don’t pay for celebrity influencers, but ask your shoppers to consider posting about you and react with the posts.

There’re many online tutorials that you can find to teach you how to do social media ads or work with people around you on social. And if you want, I can also show you how to do it, # get in touch!

Hey, in 2022, I’m trying out an online tutorial and experience-share event on topics of personal brand and how to choose what to do on social media. Let me know if you want to give it a go!

Enhancing Production Process and Organisation, SME Chat with Lucas episode 6

SME Chat with Lucas (2021 #GetChatty Series)

Lucas Merlo is the Founder and Principal Mentor at NewLedge. Lucas invented the NewLedge-Framework and CDI methodology (Capability-driven Innovation) during his PhD at RMIT and the CSIRO, to fill the transformation gap between ideas, innovations and new measurable values.

Transcript (00:**):
It’s actually quite an
interesting topic we’re talking about
we’re talking about um production
process and organization and it is a
technology side of impactor do you mind
sharing an introduction about like you
know what is it about
sure so
production process and organization
often it gets neglected in the
innovation sphere everybody’s concerned
with with product innovation but
production process is the step before
you produce a new or significantly
improved product so here we want to look
at how we can increase the product
solution value with new or improved
production processes also organizational
practices and maybe organizational
structure so we combine those in
i see and um but there are obviously
there are a lot of questions when it
comes to that um
are we going to lean a little bit more
towards something other
something with
industries with a product more a little
bit more in this episode
yeah that’s right that’s right so the
original research
that i came up with here was on the
food and agri business med tech
pharmaceutical and advanced materials or
manufacturing so obviously there’s got
to be an investment in facilities
production and capital so
this one it’s for companies that make or
produce tangible products it’s
applicable for sas companies if they
provide services to these manufacturing
companies as well you always have to
have an understanding of of what the
client’s facing at the coalface
um
there you go well let’s talk about
operation and facility uh when it comes
to productions i think this is there are
a few different factors that we need to
think about
um before or during the time that when
we like you know think about innovating
or reviewing our process um
what
what’s the first one you want to talk
about yeah sure so it’s it’s a big topic
so for each factor we look at enhancing
or transforming but for production
process we’ll just start with enhancing
so an enhancing innovation is going to
strengthen your existing production
processes
organizational practices or structure
and the idea is improve business
performance and increase the solution
value
and interestingly
production process benefits are
experienced first so there’s usually a
lag before you get increased measures of
performance and good products and that
makes sense right so if you implement
something new into your factory there’s
a period of time before it leads to a
new or significantly improved product
and that product then leads to financial
market outcome measures of performance
so it’s an important one to tackle
because
we need to look for those indicators
that tell us that we’re in the right
direction to improve performance
and i think
during our very first video before this
series of the chatty about your local
businesses we talked about the gap
between r d and marketing i think this
could be one of the things that can help
building that bridge because you can
actually identify where you can improve
um so obviously uh well
of course today’s episode we talk about
the enhancing side of this factor and
there are things that are that are
tangible and there are things that are
not so um should we have a have a little
overview about those two
yeah good so
first first two questions just as you
said the first key question to ask is
have you identified and assessed the
tangible or situational conditions under
which your organization operates and
we’ll have a look at those okay the
second question is have you assessed the
intangible factors that contribute to
business performance and might fluctuate
over time
the third key question is actually after
we’ve done that can we perform a swot
analysis so we can match our resources
and capabilities to opportunities in the
external environment and minimize
threats so a good old swot analysis to
to finalize up the enhancing impact of
production process
well i don’t know about you but a lot of
the people that i work with that they
have their swot analysis uh
written down before they start the
business but most of them up up six
months in
everything’s different after they have a
little bit of experience of that but
that’s part of it like you know trial
and error
and that’s why business planning has has
changed for startups things like lean
canvas business model canvas the old one
pages because you can produce all the
most fantastic excel spreadsheets in the
world but you’re right six months in
your thoughts
and the thing is sometimes it is about
setting up expectation and
having these identifying these different
conditions can actually help um no
matter what size of business to
know what’s happening we would say to to
companies so
no matter whether they’re starting or
six months or five years in we would say
have you identified and assessed the
tangible conditions
and to be effective there we need to
assess situational factors
and some of those include for example
does your organization have the capacity
to operate 24 hours a day you know where
are your clients how are you giving them
the support
the age and life of your business
equipment so
if we remember we’ve already spoken
about
we don’t need to own assets anymore it’s
sometimes beneficial to just have
control of those assets because you can
have warranties and replacement
um
drive much more efficiencies and less
capital on your books
so the equipment you’re using what’s the
age the life expectancy do we need to
replace
capabilities of staff okay of course
your human resources
critical to operating all your
production and capital goes hand in hand
so
are you up skilling and training your
staff
and when there’s lots of
industrial relations
yeah the industrial relations is an
interesting one so i mean if you if you
just think about the fact we looked at
operating 24 hours a day okay so how do
you pay your employees
how does that how do those wage
increases
change
for night shift weekend public holidays
we know that
the fair work act is obviously a strong
thing that has to be abided by so all of
these things impact your um
tangible situational
facilities and production
and the tangible part of it that you
know is an overview it is about your
operation about your your premises of
how your where your production is or and
and
uh what helps you what help that
production line which is like for
example your equipment your machines and
everything and also your people and
that’s
that’s that’s a lot that’s a lot to
think about
it is isn’t it i mean yeah sometimes
again i say that sas companies have it
easy um
if you’re making the investment into
tangible technology you know production
locations
you’ve got to evaluate things like swot
analysis become much more important
because the costs of getting it wrong uh
higher in my opinion yeah well um i
agree because the overhead can be quite
crazy and
obviously that
it sounds like that intangible um
factors can be a
less
costly in a way but we still need to
have a really close look at it like you
know um are our things going to change
over time and things are changing
quickly quickly i mean even even we’re
recording this on zoom uh zoom start to
have a bit of changes since this time
last year like you know when we’re
recording they have this little robot
voice this meeting is being recorded and
these are the changes one of them isn’t
it
yeah yeah so i mean if we look at the
changes with technology so when i was
working at rip curl the surf company
started there in 2003 spent five years
there so we were still buying servers so
physical servers so we had a capital
outlay for the technology infrastructure
there’d be an email server web server
there’d be crm server
nowadays as you know the barriers to
entry are lower so we we subscribe to
cloud-based platforms which are still
servers located somewhere else but just
not in our facilities so those barriers
to entry are lower
but of course it changes all the time
yeah yeah and the thing is based on
those um
for example um sas product or different
kind of intangible uh resources that you
can be built on are more intangible
resources for example your brand or
what’s the reason what’s the buying
factor why people buy your stuff
and those are important those are very
important isn’t it
yeah that’s right so if you think about
the the rumors of manufacturing being
dead in australia we know that you know
we’re just becoming more advanced and
part of that is the brand and the belief
in the product whether that’s food which
we know we’ve got such great quality
food and
you know
innovations coming out of agritech and
now we’re making big inroads in
biomedical technology and
pharmaceuticals so
those two industries really spring to
mind as having that brand and intangible
um value attached to products and
services
yeah and the thing is once you got the
brand then it’s about building your
image and your perception and it is
important because sometimes that we
think we know our audience well we think
we know our customers but once you’ve
gone through all of your
like gone for a few months on operation
or gone through
interaction with your client you know
that
there can be a perception that was built
without your knowledge and sometimes it
work for you sometimes it work against
you so that’s why it’s important to
communicate that brand image to your
your customers and hey that’s where
marketing come in
or publicity depending on like you know
some
absolutely yeah yeah
it becomes a little bit harder i think
for b to b
manufacturers when they’re just
supplying a part or a component it’s
more those
those network relationships and and who
they know and how well they fit into the
value chain so
there it’s a little bit different you
might be able to give me advice for b2b
you’re approaching and communicating
your brand it’s
it’s once you’ve got a presence and
you’ve got runs on the board it’s easier
isn’t it to get an initial inroad is um
quite difficult well i mean one of the
good examples i have is that sometimes
depending on
the the the
age group of
my client
then there’s a different way you
communicate with them
it’s it’s different it’s just the way
that they are and sometimes it’s not
just about getting the getting the image
out that you need to know what your
capability is and then you can work it
out and then that’s why because that’s
how you build trust that’s how you got
customers to come back particularly when
it comes to um a b2b particularly with
manufacturing b2b that because you know
imagine that if
surgery
they’re not going to randomly pick
someone on google you need to build that
trust you need to have that right
branding i mean just imagine that if
someone with a horrible scandal popping
up that’s not gonna help
yeah yeah i was talking to a company a
few weeks ago that has a an active dry
yeast product that increases the quality
of red wine and he was telling me that
you know he has to deliver through
intermediaries particularly in in
countries like china before the tariffs
but those relationships can take years
to build and hold onto it’s not
something that a glossy brochure is
really going to
penetrate new markets for him well i
mean once your glossy brochure that
attract people to talk to you then
for sme many people that the the owner
or the operator or the person who in
charge of sales that’s the face that’s
the ambassador of your brand
and
you know they gonna match the message
otherwise that it will be like what
because
there are some
not very consistent messages around
and then when you’ll be like oh i’m not
gonna trust that we shouldn’t talk about
the swat analysis because this is where
we identify
which intangible and intangible factors
that needs to be looked at isn’t it
yeah yeah so the swot analysis the swot
analysis is criticism of late one of the
criticisms with swot analysis is that
your your strengths and weaknesses are
considered current so you’re looking at
your current capabilities
and then opportunities and threats are
sort of into the future so they’re
saying there’s a disconnect but i think
that
i think that any time you’re actually
going through the process of analysis
you’re going to get benefits whether
it’s a swap whether it’s a pestle
environmental analysis whether it’s
riding a business plan it’s it’s always
going to be beneficial so
start by looking at the strengths and
some of the strengths you might have you
might have patents you might have the
ability to protect your ip
as we said strong brand brand name
good reputation through
your customers these sorts of things you
can build on because
you have to think about your strengths
in relation to your competitors or the
substitute products because once you
identify those strengths they’re the
ones that you you focus on
i um
many of the small business that i work
with um i often ask them the question
why you start your business um and
actually that’s usually is the question
that talk about kind of like an
opportunity or threats part part of it
which is like were there any gaps
that you found and that’s why you start
your own business and that’s actually a
really good starting point yeah
yeah absolutely so that then that’s why
this what is so useful so once you
you’ve got your strengths and then you
can identify
opportunities you match your strength to
the opportunities you’ve identified
threats and then you use your strength
to mitigate or minimize that threat so
that
that process of matching up strengths
and weaknesses to opportunities and
threats in a simple table
you know you get a few people giving
input into that and you’ll come up with
one or two strategies you haven’t
thought of it’s it’s it’s a really good
process we know as small businesses if
we know out what’s our opportunities and
what’s our strength that’s a good way to
prevent just trying everything
because yeah you know we don’t have the
money to try every thing i mean
and then yeah and and then that’s
what for individuals is just as valuable
oh yes it’s a little bit like okay i
know that you are interested in so many
things which is great but let’s start
with what you got let’s start with what
you’re good at and then build upon that
yeah absolutely and and with businesses
you can actually find ways to to
outsource
looking at what you’re not good at but
what you do need to compete and then who
provides it so
in the same way if you’re starting a
business and you’re a sole proprietor as
you said look at what you’re good at
look at who you know the connections you
have look at what you’ve already got
then look at the opportunity and then if
you need to bring somebody else in well
you don’t try and do it all yourself you
bring somebody else in and that’s how
success is is born really
well um i i would express i do
understand that many sme also traders
that
sometimes they do want to do a lot and
this is their baby i understand that i
don’t want to disrespect them but
sometimes a way to overcome your
weakness is about
finding someone to collaborate with or
sometimes you just don’t want to stretch
too thin if you’ve got a good
broad range of skill sets it’s good to
actually try different things so that
then when you outsource it you know
you’re not getting ripped off yeah even
if it comes things like seo and keywords
like people can pull the wool over your
eyes and make that sound so complicated
but once you understand
what it takes you don’t necessarily have
to do it yourself but you can
communicate in the right terms to your
service provider and make sure you get a
good deal really sometimes i got um
because you know i mean there will be
plenty of cold callers or emails and
things like um
providing marketing solutions to me and
um i know that there’s even things i may
be interested in because i don’t want to
spend too much time on that but then i
was like well
we we do need to look
beyond that glossy
promotional material and just find out a
little bit more about the other person
before we collaborate but sometimes yes
so um collaborating is important and by
knowing your swot having your swot
analysis it’s a great way for you to
spot where
you can find that to help you in your
business yeah maybe we can drop a it’s
called a toes analysis it’s a just a
table that shows how to match your
strengths to opportunities and threats
we can maybe drop that table in the link
to the table in the section for our
viewers so thank you so much and thank
you lucas and thank you for the audience
for taking uh for watching this so
everyone have a great day ahead yeah
thanks to chatty qriter thanks thanks
oh gosh anyway all right well time time
to go and thank you thank you for being
flexible today uh we’ll figure out a
time on thursday and we can like message
each other can confirm in the morning
sounds good mate all right talk to you
that

Spill the Tea about the mental health and minority with Monica, episode 4

Spill the Tea with Monica (2021 #GetChatty Series)

Monica Tan Jurin is an academic and professional executive with fabulous insights in innovation, interdisciplinary thinking and corporate governance. She also taught many students with her unique work-integrated & real-world-centric methods, which I wish my lecturers had done that for me when I was in uni.

In this episode, Monica and I chatted about:

  • How our cultural and gender identities played into our mental well-being
  • Ways that being Asian become somewhat tricky when it comes to finding the right way and right help
  • The importance of lifting each other up, especially in workplaces, and do it mindfully

Transcript (from 00:22):
We just watched a very interesting video about Japanese TV shows. They have reaction videos called “wipe” on the corner of the screen showing people reacting.
What do you think after watching that video?
I must say that I kind of grew up with it, in Malaysia we watch a lot of Asian channels and it’s very common for us, to have that little box and watch different reactions at the same time. It’s entertaining because you can get different dimensions, sometimes it’s the actors or the entertainers looking at themselves, it is actually quite funny. I don’t think I’ve seen that quite common in Western entertainment shows… I think that have been replaced by youtube reaction videos, I think that’s how they’re west adapted…
I mean, that would probably help that Japanese channel quite a bit… one of my favourite shows on tv is Gogglebox which is very strange – you’re watching people reacting to tv shows that they watch… but it’s very entertaining, watching people like us watching tv shows.
It’s like (the movie) Inception, it can be funny and disturbing at the same time because it’s like instructing people how to react… I don’t like when I’m watching a sitcom and there’s a laughing track, “what, I must just laugh now?” When I was in the U.S., I attended one with my friend and I asked him “why is that guy holding up that board and say “applause”?” “oh, this is for us…” (to do exactly what the board says)…
Even for our generation or the younger – we grew up in the media culture that, there’s someone tell you how you should feel, and this is not a good idea. I found myself most comfortable when I get to express myself the way it is…
The thing is, I think, those laughing tracks, the applause or the wipe helped me enhance my experience or see my favourite celebrity dropping by, that would be great – as long as it is not instructing me how to feel. I need to know how I really feel otherwise I’ll be in a really bad mental state- many men don’t express themselves, if I have a bad feeling that keeping it in just like… have you ever want to vomit but then you keep that in, and you come up even nastier…

When i was doing my PhD, there was a period of time there’s too much stress inside, being Asian growing up, we are expected to manage it internally. Asian people don’t express too much of how they feel, how they think or whether they’re happy or not. Then there are hierarchical constraints, like whom you can talk and that sort of thing.
you are just trying to manage it yourself. You may talk to your friends, but sometimes you question would they understand and believe me? When you’re doing PhD, you don’t actually have many friends.

I started to bottle up… in Asian cultures it’s something that needs to be done in a very controlled manner – you shouldn’t have an explosion or, you shouldn’t have exaggerated ways of expressing yourself. One thing I never knew is why is the stigma that Asian people think? “If you go and see a counsellor you’re weak” “can’t manage yourself?” “You have to go and talk to a stranger, what’s wrong with you?” But I did, I went and I’m glad that I did. I saw the counsellor at the university. I sat down I said “I don’t know what is going on?! I’m so stressed, I think I cannot do this anymore.” and she’s like “…hmm this is called volcanic syndrome…” It’s like you something’s boiling inside and it’s building up the pressure, one day when you can’t cope with it & can’t put the lid on anymore – explosion…..
She’s like, here’s a little exercise i want you to do take it home – and this is a CD-ROM (ok, that’s how over old I am), there’s a very calming voice instructing how to meditate… It was a very simple exercise which I use until today and with some of my students. I said to them, “that is something really important, I’m glad you bring it up.” We shouldn’t be ashamed of it, you know and we should find our own way. (It’s not without hurdles to get there…) If I explode around my colleagues all the time, they would be like “What’s wrong with her?” I think when the explosion happens, that’s really when we haven’t found a way to express, manage our feelings & emotions. I’ve been through times in the past, where I bottled up too much and then it just went really bad – afterwards I thought “why did I do that?”.

Transcript (from 10:20):
It’s interesting that you mentioned the cultural influence in that because (in the last episode) we talked about growing out of our past & constructs that we were expected of. I mentioned in my early to mid-20s I rocketed myself away from what I was expected of. During my school time, I spent a lot of time within the Asian community, I don’t think it was ill-intended advice, but looking back, I’m kind of glad that I didn’t take those up. This is like diarrhea if you don’t even let it out when you’re on the toilet… seriously? you don’t do that! … I’m never ashamed of admitting that I have my mental health care plan organised, I am talking to a psychologist because I know that my life and my identity is complex, and that would affect how I personally expecting and interacting with the world – That’s why I think it’s a good thing. There are people who not only think that it’s weak, some even use it against me, but I know then those people are just should not be in my orbit with. Frankly, if someone in the workplace does that, they can get sued; if someone in my social circle does that, I’ll just know that these people are not my friend.
You know it might be a little bit heavy, but I think we just need to be mindful that – it’s true – someone’s cultural experience or cultural background would have something to do with how they deal with what they feel; as long as you don’t tell me how I’d feel – I can figure out how and then work with it, and then make it work for me
Maybe I’ll just use this video as an opportunity, to talk to anyone – no matter who you are, sometimes you’d let yourself feel bad and you don’t need to feel fantastic every single day.
Have you seen those horror movies? Like there are people “haha… having such a great time (and then smiling but they were tear coming out of their eyes)” that kind of thing…

Transcript (from 13:40):
someone related to me (is) against the idea of getting a psychologist and their theory is that (mental health care professionals) just want your money
Then I was like “well, imagine the shit that they have to hear every single day, five days a week, sometimes six days a week – they kind of deserve the money!
yeah, that’s right. I have heard some really bad ones but we must respect that profession. They are trained and they have methods to help people, of course, if you go to one and it doesn’t work for you – you seek a second opinion. Just like any other medical advice.
(don’t think that) if you go there, then you are not managing it yourself & you are not a strong person.
I have a very good friend and she was struggling to complete her PhD, she had given birth to a baby. Having a baby is stressful and on top of that, you have to finish your PhD, imagine that kind of pressure!
ah, they were so tough you know the person is trying to manage and seeking support (she’s from an Asian family) and she was crying. And I said, “okay, if I don’t give up maybe, I go take medication, I see a doctor”
she would come to me and cry I said, “look you take the medication if you think it helps you for this period of time because you can’t find any other way to manage this – choose not to give up your PhD” and I told her you’re so close, you only need three months
okay three months later, she managed and graduated with a PhD.
but that kind of pressure you can imagine you know it’s not just the stress and the pressure itself – it’s a people who have ways of their own thinking about how you should manage.
I must tell you that as an Asian woman, it’s not easy because we are brought up in that way that we should listen to advice by people who are older than us our family members, they care about us we should listen to their advice.

Transcript (from 17:55):
In one of my classes, I asked my students “foresee yourself in 10 years time – where would you be what would you be doing ? and they would type up a little survey about what they think they’d become in 10 years, and all my students in that class were Asian, (about) half of the class are female the other half are male.
male students were like “i’ll be doing AI”, “i’ll start my own business”; the female students “i will keep studying and i’ll build up my confidence” and one would become an accountant professional and keep learning. That was so obvious that Asian girls growing up taking too much advice, looking for too many instructions.
it’s a combination of culture and gender. On the gender notes, I just want to break it down with you. I don’t know if you’ve seen something similar – in the workplace, if there’s a male who has an idea like 40% or 50%, they will push it out there like they can do it even they are horrible at their job; but then, there are so many women that they are really talented, they know what they’re doing, they may be 90% 95% of something, but they want to wait until it’s perfect to put it out there. There are female colleagues that I used to work with that I’ll be like just “give it a go girlfriend” “you can do it” (Some may be a) bit more than their male counterparts to be honest. I’m not shit-talking the male in the workplace but it’s like a pattern?
I can also see it’s so tricky to get yourself away from it.
Sometimes that we might have the idea of “I’m abandoning my family or people that are advising me.” I can only speak for myself, but I take the advice I keep as advisement. I filter it – it may or may not fit me, and sometimes there’s something that doesn’t fit me now, may fit me in the future or the other way around.
I always try to tell myself to believe these people who gave me advice or ideas were well-intended, but I have to filter them out, it took me so long.
You have to make your own decision

I must admit that it took me such a long time to learn it, I’ve gone through really difficult times in my early to mid-twenties; it was really painful but um I’m so glad that I did… it’s so weird, isn’t it?!

Transcript (from 22:00):
10 years ago, a friend sent these random emails, says “If you have you heard of midlife-crisis – maybe you haven’t heard of a quarter-life crisis?” I’m like what’s that quarter-life crisis?
You were so confused, everyone’s trying to give you advice, you are told to do things in a certain way, express yourself in a certain way… You are struggling to find your own way of doing things. it is tough.
I must admit, same as you it was a confusing period. In the late 20s, you would think that’s the best time of your life… so young, you’re single, money to spend whatever but it’s just so confusing; (and on top of them there’s) gender, culture and everything spinning around you – so exhausting.
Now I feel much more settled. I know the way I deal with things, sometimes my mom said she doesn’t like it, but I’d say “well it’s me”
Quarter-life crisis is actually quite tricky because, for many people, there’s also a deadline of 30… you’re confused but you also have a deadline, that’s usually that’s how you fuck things up.
Audience in their 20s who’s going through the quality life crisis, I would put it this way: think about your high school exam – it’s the same with 30s (deadline), once you pass this, it’s like “Oh … that’s it?” There’s a lot more in life after that and in this day and age, I’m happy to tell people that I’m in my 30s. I made my mistakes but I’m glad that I went through that really tricky period, (and learnt) to look after my well-being and my mental health and etc

Transcript (from 24:54):
It’s 2021 and it’s finally good for people to talk about their feelings, finding tools to help them like you mentioned, going to see a counsellor, learn to meditate meditation; for me, I use my mental health care plan, talk to a psychologist.
I don’t want that to be a burden for my friends
and they may not know how to help you
maybe they’re going through something similar themselves
all of us have our biases, we are not perfect. We know we still have plenty to work on ourselves, but i think something like this series would be good for people to share experiences and be open about who they are and what they’re going through.
Just a quick reminder: we’re in the 2020s and it’s finally good and okay – it’s empowering for people to talk about how they’re feeling, how it is affecting them and learn the tools to deal with it.

Transcript (from 27:00):
At work, some men are generally more risk-taking and they’re happy to share their ideas even if it’s half cooked…
in the meeting room there are men like them, whom would agree to pursue with; but if women do that they would have been scrutinized more…. we should actually acknowledge the difference –
whatever the difference is, hear them out. Don’t put your own biases on, just listen actively,maybe there’s something good….
On the flip side after men are also less likely to share their feelings … reports said the suicidal rate is higher among men than women. As women are more open to share with their peers; men on the other hand, don’t do it enough – they may not acknowledge they have a problem or they were taught by the parents “you are strong” “boys don’t cry”. We should help bridge the differences and bring everyone together and say it’s okay to talk about it.
To have the courage to talk about something is actually not being weak – it’s strength

diversity can actually bring organizations or businesses more profit because it gives them more angles, in my opinion, this is an opportunity to lift people up especially the workplace. We can lift up other male identifying individuals to be open about how they feel to achieve a better mental health; for female identified people to empower them to voice out their ideas opinions and collaborate…
hopefully that would attract a community of people that we would lift each other up because if we find a way to lift each other up, surround yourself with your tribe, and surround yourself with people that means well but at the same time you know like you know you know where the boundaries are but then at the same time you know what’s going on. Just work with what you got uh and also be open to improve yourself and be vulnerable and just say “hey i’m having a bad day” or “hey i’m actually going through some trouble right now” or “hey i have an idea let’s talk about it”…

Talking about it may not lead to any action however you you make people aware of the issues. I must say it’s not easy for other people who listen to the issues they may not have the solutions or they may actually take a long time to realize the extent of the issues, or the complexity, the depth of it
When you talk about something to someone expect that that person can immediately bounce some ideas back and go oh okay this is what we’re going to do and i’m going to help you with this it may not happen that way sometimes it happen that way which is good but if it doesn’t happen that way we should not hold others accounts for not responding
because issues are complex. If you are if you are not the one who is going through the issues, it is even more complex right they may not understand the depth of this and they may not understand what actually causes it or a combination of things
both ways we actually need to acknowledge uh each other’s roles in the sharing of and managing the issues that we have
we do be careful with the person that listening to because for example if they’re just our friends or colleagues or our boss or whatever – they may be going through something themselves that they haven’t told us. That’s why that genuine conversation that having that genuine friendship to develop that with your friends or family or colleagues or just your social circle is very important
well look at me let’s put it this way it’s like a high fiber meal that some people digest quickly some people take a long time to digest
that’s right if you talk to my husband it will take a long time to digest ?

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#GetChatty with the Australian Life Podcast

Transcript (from 01:00):
I would love to share with everyone about a podcast project that you guys been working on for a bit over a year now isn’t it that’s right yeah yes that is the initiative that was born at the start of melbourne lockdowns or australian wide lockdowns and it started as a necessity because suddenly we were not able to communicate with clients face to face everyone was isolated in his room in his house and we we thought of new ways how to pass information to clients and somehow the podcast was born. It started as a little initiative and it grew over the past year so currently we have quite a decent number of plays in the air

it was also at a time when uh people entering Australia just started hotel quarantine and so it was a good opportunity to give people something to do in quarantine for two weeks so we thought if we had a series of podcasts for people to listen to that would that would bring some benefit to them
we also realized that the podcasts are quite simple technology they don’t require complicated apps or they don’t use a lot of data so very easy to use for our clients
they’re shareable too so yeah so you can listen to it and if you enjoyed it you thought you you got something good out of it you can share the link with someone else and and we’ve seen that spread in the community which has been great
that’s how i know about it yeah because it’s shareable that that’s that’s how it got

so let’s go in a little bit with uh with what the podcast is about maybe i’ll get each of you to talk about like two or three um areas that you covered
we record two podcasts one is the covert news podcast so that is kind of like an iterative update on what’s happening with any lockdown news any restrictions or changes to rules and restrictions vaccinations and exposure sites things like that. We also have the australian life series which covers a whole range of topics i think we’ve got over 20 different topics at the moment, some of the ones that i know our client base or new arrivals may be really interested in is things like housing so what the housing market is like both private and public housing education, university high school things like that and also employment so things like how to do well in a job interview
COVID wasn’t easy on any of us so my favorite topics that i would like to alert everyone about are health related podcasts we have four episodes on health only so they are very helpful in understanding how one can access gp services especially services emergency services the topics are written in a really simple manner but they are still comprehensive and informative; the other one that um is quite um uh you know um a favorite uh for me is uh although the topic is not especially favorite uh topics about uh family relationships um we are preparing them in a form of dialogues, so they are a little bit different to all our other episodes and um they touch on sensitive sense sensitive areas of domestic violence and what to do if someone is experiencing troubles in in in relationships so they are especially important now in this uh covet period when everyone is stressed and when many relationships might be under additional pressure and experiencing problems challenges
i want to add that i also really like the accessing child care or education that side of things because it’s interesting because even for people who have been living in australia for quite a few years then when your life changed um like you know get into a relationship or have a child or something like that those are new information so if they are available in the language that you’re familiar with why not?!

i get to assist a little bit with the social media side of things but of course like you know the the big part of work is you guys and all of the presenters now uh for for the audience there who haven’t uh don’t know much about the podcast just yet uh this podcast was uh written with uh the settlement clients of ames australia in mind and they are most of them have just arrived australia or about to arrive australia is that correct
correct so it’s uh it really targets uh new arrivals um and even people who have been here potentially up to the first 12 months even maybe more up to 18 months we have two podcast series one is called the australian life uh which focuses on different aspects of living in australia such as housing such as english classes such as activities for children and the other podcast is the covert news podcast so whenever we go into a lockdown or have some updates with restrictions we quickly put together one of these episodes and share it and spread it amongst the community so that everyone’s up to date with the most recent news and we have a dedicated team of roughly 10 to 15 staff who record it in a number of different languages yeah and there are different languages

transcript (from 08:36) : everyone is chipping in and everyone is bringing skills that they have and can utilize in this space
all of them are native or first language speakers of their particular language so they have a proper understanding so it’s not google translate people it’s not google translate people
that’s right it’s carefully everything is carefully considered and as as anyone who speaks another language knows not everything translates exactly from english into another language so the staff carefully phrase things in a way that’s understandable to the audience
well hey i mean even for me and my parents we uh we speak cantonese uh but there are particular words that don’t translate into english so even though that we speak to each other in english a lot but then there’s just some words that just work better in its own language so and
it must be a quite a um especially with the covert news series it must be a it can be a little bit of a stressful time and what are the challenges to deliver all of the episodes that you planned to do within such a short time frame

it’s really surprising how quickly they are written firstly and that’s something that anthony does and then how supportive the team members are they practically translate in two or three hours and record as well anthony quickly works on voice adjustments and releases them on anchor so it only takes a few hours to have a finished product and which is actually the sign of amazing cooperation we have within the team and you know everyone taking that part of responsibility and understanding how important we all are as a team so it is just amazing work especially around call with uh covert news
if we we understand that that information is so important because there is so much there are so many comments in in the media about how do we reach to communities in order that we really pass well the information um of course to achieve compliance that is so important for victoria
i think you’ve covered it and um just and to to date you know you you go to all that effort and you want to know that it’s having an impact and i think to date we’ve reached over 2 000 downloads for the episodes combined which is a big milestone so that’s great

i i do want to um go into the question a little bit about like you know it’s um how um what what kind of process do you does it require for you to write the script to be translated in such a short period of time
the government’s getting much better at being clear about the requirements of each lockdown which has been helpful um so but experience help yeah yeah i think you have to pull together a whole bunch of different resources so there’s the official government documents which are released but you’ve also got some really helpful news articles um that provide more of an overview um and so the script writing uh can be quick depending on how clear the um the the articles are and so once that’s all together that we call a meeting with the staff we review the script to make sure everybody’s on the same page make sure there’s no misunderstanding or potential misinformation, then it’s recorded and then uploaded edited and uploaded so if an announcement is made in the afternoon uh we can get the script done and all the episodes uploaded by close of business the following day
like last week i it was actually amazing because i i pay attention to the press conference as well that it’s like they happened around 11 or 12 on the day and then by four o’clock i already got the links from you guys i was like whoa yeah whatever coffee you’ve been having i need the name of the bread
personally i found it really inspiring that also that you guys have really just jumped into this and just give this a go and also all of the presenters in different languages because my speciality in social media and so i’m very experienced in finding bad information online and there’s a lot of misinformation out there

to share a message to all of the viewers that is there are a lot of information out there but not all of them would put in a lot of care and consideration but the this podcast is the podcast was made with uh the the newly arrivals uh in mind but then they’re actually really useful for many people as well yeah absolutely and it’s not even for australian citizens some of our bureaucratic systems are really difficult to understand so laying out this is what kinder is this is how child care works this is how university works i think is is really beneficial

how do people find this podcast
our podcasts both series the australian life and the covert news are available on uh eight or so different platforms

transcript (15:20): words of encouragement
to ames australia podcast please they are very useful they will help you uh they are meant to support you and provide accurate and important information
download the podcast give them a go and also consider sharing them with other people in your family who you know may not be accessing the news all the time and give it to them so they’ve got something easy digestible something that they can listen to and understand
personally i find this which will be a really good podcast um all of the latest episodes are really up to date and also every time that when there’s some news about particular topics these guys gonna update it no question asked so uh yeah make sure you check out the the podcast !!

Hi, I’m Arthur, “the Chatty Curator” and I’m a marketer. I provide content and coaching services to small-medium businesses and cultural organisations in Melbourne and Sydney, in areas of strategy (marketing plan, budget and brand positioning); digital & traditional media (earned, owned, and paid); and event management).
In response to the event of 2020, I started a new series to help to encourage Melbournians & Sydney-siders to support their small to medium operations, many of us would love to show our support to our local businesses and initiatives, but may not be in the financial position to do so – so why not help to share their stories with others via social? People we’re connected to may be able to help…
The #GetChatty series is a self-volunteering project and there will be no cost for businesses that’d like to take part. If you are or know of any Melbourne based businesses, artists or organisations that may interested to take part, please make sure to read this post then organise a meeting with me!

#GetChatty #TeamArt2Public #SupportLocalBusiness #smallbusiness #WithMe
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Listen to the Australian Life Podcast:
? anchor.fm/ames-australia
? www.ames.net.au/blogs/australian-life-podcast-eng

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Spill the Tea about Creative Destruction. SME Chat with Lucas episode 5

SME Chat with Lucas (2021 #GetChatty Series)

Lucas Merlo is the Founder and Principal Mentor at NewLedge. Lucas invented the NewLedge-Framework and CDI methodology (Capability-driven Innovation) during his PhD at RMIT and the CSIRO, to fill the transformation gap between ideas, innovations and new measurable values.

This episode was inspired by Lucas’s recent article What is knowledge? we went deeper into the concept of Creative Destruction, caused by clever industry reporting methods and gaps between data and knowledge.

In this conversation, Lucas and I discussed:

  • how failed business can become part of stats that attract others to go into an industry
  • some tips on how a SME owner-operator can use what they know to navigate
  • the importance in constantly seeking to innovate but not to rely on using novelty or mystique as points of difference

In the months since the production of this episode, Lucas launched a special program NewLedge for STEM, to mentor upcoming/recent graduates to find their own paths.

If you’re interested in watching our previous chat about What is Knowledge, which inspired this episode, please head over to Spill the Tea about Knowledge. SME Chat with Lucas episode 4

Transcript (00:17):
Something called creative destruction – Lucas, do you mind expanding the topic a little bit?
Yeah, so when you hear the saying that “you innovate or die”, so it is true. We know that if you’re incrementally improving on your existing products, you’ll only have a finite lifespan. So technology and everything happens in waves and patterns, and more innovative companies come along and they destroy. They destroy the old firms who aren’t innovating and that’s what’s called creative destruction. So it’s a natural process that that happens in the market where the more innovative dynamic disruptive companies come in, and then they wipe out the old companies. You think about companies in the case studies, like Kodak and Nokia.
Creative destruction is really interesting because it is actually good for the economy and this goes back to why the government, the federal government, doesn’t actually pick individual winners/firms, they pick industries that we’re going to put our funds into because even a failing company is spending money.
It’s very interesting – imagine that someone who would enter the market of being an entrepreneur, maybe have developed something based on what is existing, but then turns out that actually is towards the end of the cycle for that particular way of operating. Although they will be destroyed (and become) part of this creative destruction, but of course that they would contribute to whatever sector’s contribution to the GPD.

When you look at how our gross domestic products are made up – a lot of it is consumption. That’s why they always say that recessions are caused when people panic and start to hide their money under the bed. Because the consumption expenditure goes down, there are two ways to look at it: one of the ways would be, to actually evaluate opportunities before giving funding to make sure that you know our investments are well spent. The problem is, if you’ve got a two-headed coin, you’ve got a 50/50 odds of correctly predicting an outcome – what that means is, sometimes, and this is actually proven in venture capital sector, sometimes they’re better off guessing – because it’s really hard to predict a winning company so the government doesn’t even try. If you look at CSIRO you look at innovations connections, if you’re in a particular industry and you’ve got the money to spend on doing R&D with a university, they’ll fill out your application form, they’re that desperate to play ball with universities so they’ll fill out your application form and they’re not going to evaluate the likelihood of success of your product or service, all they care about is you’ve been in business for a certain amount of years, overall companies got revenue to spend, and then let’s go.
The problem is it’s not actually predicting the winner that’s important, it’s the process of going through evaluating an opportunity, and I know this myself – Next week, I’m doing a business plan again for Newledge – people say “business plans, why would you bother?” but that process of stepping through your thoughts sequentially is what matters.

Transcript (04:28):
What I like about is that you have a 360 approach.
You encourage critical thinking, I felt that it could be a generational thing that critical thinking or just spending a little bit of time to evaluate, “is it going to work?” or “is it something that would make sense?” might have lost over the past years.
Exactly and one of the reasons is, we’re very cautious of giving criticism because society will jump on us and say that you’re cancelled. Now it’s like “whatever you want to be”, “you can be right” but that’s just bullshit because we know that the failure rates and the market doesn’t care and the market is not kind.
The market just cares about the end goal the performance can you outcompete, can you get the job done better cheaper or both.
Plenty of people go into business thinking and particularly the first time, thinking that I have a right to succeed you know because “I believe in what I’m doing” and it’s very problematic.
For example, millennials like myself, there’s a lot about side hustles or starting your own businesses and sometimes, because we are passionate about what we’re doing – we, unfortunately, would turn a blind eye about things that might not be the best approach. The reason I said that is because, at the beginning of my career, I work with a lot of like artists, art galleries, festivals and etc.
Good example industry
They have a great level of optimism and which I admire and I am inspired by them. However, one of the conversations that really stuck with me was almost more than 10 years ago – They were saying like “oh the Australian Council of Art reported the past financial year, there’s 10 billion GDP came through the creative art industry”, and then I asked them how many of them also include theatre, concert and music; and how many of them are actually like circulating in the visual art sector? which is where my client was. I guess it ended up becoming quite a heartbreaking conversation to them – the thing is for me because I don’t want to see them not knowing what they’re getting into. If you know what you’re going into and you still make that decision, fine go for it; at least make an informed decision – just imagine how many failed art studios out there or artists in a really bad financial position – but then they are still part of the GDP.

The thing is, when you’re starting a business, the saying is “friends, family and fools”, that’s your first source of support. And (many) fail once that runs out before you try and go the next step, but the thing is that majority of businesses that start out there, will only end up (if they’re successful) creating a job for themselves. There’s nothing wrong with that, as long as you realize that that’s the expectation you should have.
Starting a company – if you’re giving up your old 9-to-5 job and you’re creating yourself a job – that’s what the majority do. To the niche leaders, that’s a huge leap/step and there’s no way that that’s going to happen easily. We see Facebook, Canva and Atlassian, those guys & girls have done so much hard work in the background to get to where they are, none of them just rolled out a napkin and came up with the business idea and said “let’s go!”
well, they might say that on their press releases
exactly! because that’s what sells!
I think it’s important to have a dream. For me I started my business working with a lot of friends, families and not fools, (but they said yes to a nut job like me, so hmm…). I think for me, building the right image, at the same time, getting the right referrals from satisfying clients – it should be 50% of my promotion effort; the other 50% would be advertising and such as. I know some people would put like 70% or 90% on the advertising, but for me, because I’m a content person, so ultimately having the right repertoire and having the right image, would actually make it easier – People would say “oh, I like working with Arthur, maybe my friend would like him too…”
and that’s actually that’s how I managed to survive.
Think about that, yours is a good example: you know what your core capabilities are, you know what you’re good at, and then you also have a point of difference in your brand. You stand out to other people, that’s enough. You wouldn’t need to do too much if you can pick one or two things that you do better than the majority of the market out there, that’s where you start your business. We all get influenced by what we all want, I’m shocked at this – I always want to do too much and I constantly have to reign it in and go, “well, this is the part that I can do better than other people in the market – this is where I have to focus”

Transcript (12:33):
… The other thing is, a lot of international students came from backgrounds that are not being empowered to think critically or just don’t ask questions.
Yeah and well that’s it’s difficult for them
That’s why I’m kind of circling back to our original topic – the article you wrote What is Knowledge? on your LinkedIn. There’s such a difference between data, information and knowledge yeah – you got to do your leg work…
I remember when I was like 19, 20 years old – I don’t even know what I’m doing -It’s such a long path and I think at the end of that article, I wrote my own experience. I was lucky enough to get into an honours degree and then get exposure to a project at the age of 22; and early publication, got into a really good brand company, during that time I got a scholarship and started MBA then experience overseas. Only now am I’m stepping out into starting my own company without partnering and I’m 42 – so it’s a long path…
If I am doing what I’m doing, when I was like 22, I probably wouldn’t appreciate it as much; If I read your article when I was 20 then I’ll be like “uh… whatever” I’ve done my leg work and it’s like “oh that’s the point!”

Transcript (15:52):
I want to ask you to draw the connection between creative destruction and what is knowledge?
It’s interesting, isn’t it? when you get asked a question like that our brains are like databases…
We have to have to build up.
Knowledge is like the precursor for innovation, you can’t have innovation without new knowledge – but that new knowledge doesn’t have to be new to the world, you can bring something in that’s new only to your firm. So we were talking about CRMs earlier, we’re not going to invent our own CRM but that is still innovation: if we bring in Newledge, we implement it and then we get some value right and value is measured in two ways: it’s economical which is really what matters right and societal which we want to do the right thing. We talk about purpose and so you’ve got new knowledge implementation, creation of new value – that’s what companies are always trying to do the problem is if you’re always just bringing in things that are new only to your firm, you’re not risking producing any products that are new to the market, new to the industry, the world & etc. Eventually what you’re doing, is going to be replaced.
If you look at digital marketing now. 10 years ago, it’s a relatively niche market, if you know what’s going on as an agency you can make money. My brother and I built a website yesterday with Squarespace, we built it in four hours; some digital marketers (on their websites), they’re trying to charge $1400 for one landing page – You see the conundrum, that’s almost bordering on unethical. Because of the advancements in technology those players, they will be destroyed, creative destruction will come along and knock them off.
At one stage, someone said to me that I was made for social media marketing. I was like “I’m very glad that you think that I’m good at it, but then I started years before social media become a thing…” Let’s say in 2010, digital marketing had a bit of a mystique, that image and narrative are very different now.
I think a disruptor like yourself, in the form of Newledge is great because it helped people to either do the best with what you got or try to do something completely different based on what they can do.
If I was going to give digital marketers advice now, I would say that the revision to your business model – technology is always the enabler but it can’t be your point of difference.
So you’ve got things like PowerPoint, beautiful.ai, you’ve got Canva, if your business model relied on you knew about technology like prior to the client and then you were hiding that from the client, and that was how you were making money, you’re going to be found out. It’s not like the agency is the only person that knows about this technology, as soon as it’s public knowledge, your business model is destroyed. If you’re a marketer, the one thing that technology will not replace is understanding the customer problem, breaking that down into a really succinct way things like, market research, you look at the things that ai and technology will not replace how you know you a position, your capabilities – the technology around is just an extra enabler of what you offer, but it’s not your core offering
it’s like um it’s like a cake and it’s icing
yes, that’s right and that’s the mistake people make they use the icing as their point of difference!

We’ve spoken about that the features and functionalities of technology – you know, customers are smart when it comes to partying with a dollar we are smart
oh yeah trust me
With me, it is like “kind of give it another six months to just plan yourself properly, before you push money out there…” I would never ask anyone to do an advertising campaign or do an event, before they have their brochure ready have platforms that people can learn who they are.
We had a good conversation before about how one can do a video and have that transcribed directly into audio. That’s fantastic assistance in itself, but it’s not going to be enough to write a clever blog post. We know we’ve got to have the heading 1 heading 2, we’ve got to break it up into bullet points, it has to be a certain amount of words and it has to you know resonate with us; the other one is taking pre-written articles now and you can turn them into videos, the AI will take your transcript and put clips to it, it’s good yeah but it’s not good enough.
I’ll tell you this those turning transcripts into videos the one that failed actually got more views because unfortunately, some people look at those videos as entertainment
You do need that human touch because otherwise, it’ll just be another piece of entertainment.
The technology is great because it can save us time, but it really comes down to the skilled coach, consultant, trainer who has to apply their expertise and that’s what our clients should be paying for.
I even made that mistake myself, I’m going to put together some time next month to revisit some of my article pages. I was trying to have the video transcript underneath, I really want to connect with my multicultural audience and I would love to do some kind of automatic translation app further down the track – but most importantly before I can do that I need to make sure that I rearrange the words and that’s the job that I need to do and without doing that would be I would be stupid to push the video or advertise the videos.
And you hear people complaining about cheap virtual assistants not being able to write your content articles, no shit. If you want to write a good article that resonates with who you are and what you’re trying to achieve. You have to do it yourself.
This is what knowledge is about like you know this is what you need to put in the legwork.
It’s complex it’s not it’s very different to information there’s all that information out there but how do you get the right piece of information in front of the right person at the right time when they’re ready you also like you said earlier reading a blog post like mine 10 years ago, you may not have been ready to absorb that into knowledge.
So you know companies have got a big challenge on their hand how do you manage your knowledge you know how do you create communities of practice and interest in blogs and get that sharing of information because it’s not like build it and they will come anymore we’re not impressed but we take a lot to be impressed.

Spill the Tea about Knowledge. SME Chat with Lucas episode 4

SME Chat with Lucas (2021 #GetChatty Series)

Lucas Merlo is the Founder and Principal Mentor at NewLedge. Lucas invented the NewLedge-Framework and CDI methodology (Capability-driven Innovation) during his PhD at RMIT and the CSIRO, to fill the transformation gap between ideas, innovations and new measurable values.

This episode was inspired by Lucas’s recent article What is knowledge? I really enjoyed recording this episode, as we talk about the difference between data, information and knowledge; how gaps could form if SME owner-operators only focus on part of the value chain.

In this conversation, Lucas and I discuss:

  • the difference between data, information and knowledge
  • the danger in knowledge had been misrepresented by the abundance of information
  • how we navigate ourselves outside the comfort zones
  • how we would like to adapt these principals to help local SMEs

In the months since the production of this episode, Lucas launched a special program NewLedge for STEM, to mentor upcoming/recent graduates to find their own paths.

Transcript (from 00:47):
What motivated you to write this article?
I guess I went on a bit of a learning journey when I created a course for Victoria University and knowledge management.
You throw the terms “knowledge”, “innovation” and everything like that around – but it’s difficult to have a deep appreciation of what they actually mean and how they fit and in what order as a process. So I really learned a lot through creating that course and then teaching it over a two year period.
I learnt, like the history of knowledge management and the Japanese contribution to knowledge management mainly the differences between, you know, data, information & knowledge; where learning fits in and; how we have innovation… I think it’s just a really interesting topic and once you understand it then, you can understand and appreciate how to learn better.

Did you start the process before you do your PhD, MBA & etc?
yeah exactly so in 2014, I came back from overseas and then I wanted to do PhD and at the same time I started a company. That company was dealing with business opportunity evaluation, so people with new business ideas startups would come to us; we would evaluate their opportunity and then we would be able to tell them with pretty good accuracy whether they’d get funding and then go on and trade successfully.
I had a really good mentor, the creator of that algorithm, for my PhD, professor Kevin Hindle, he was one of the best professors in entrepreneurship globally and had some really good recognition. Over 90 peer-reviewed publications and is he is the consummate professor, he loves to profess. That was basically the genesis for my PhD was just seeing this amazing algorithm and we’ve recently sold it to a venture capital trading platform. Obviously, lots of companies want money, they want to raise money so we built a screening tool, that was based on a big pile of business plans, from the big pile of business plans the research found out with 89 accuracy – which companies would get funding based on a set of criteria; and from those companies that got funding, which would then trade successfully for three years (meaning fifty per cent increase in revenue for 3 consecutive years), could predict that with 79% accuracy.
We built it into a software program and that was really how my introduction into the appreciation of knowledge and innovation really grew.

Maybe we can start a little bit about the definition of data, information and knowledge?
If you take it even back before data: so computers are made up of just bits of things, a bit of thing that is data, on its own it’s there’s not much you can do with it; with data, data are simply facts or figures pieces of information but not the information itself.
We can collect data quantitatively or qualitatively: we can go and do a survey and then we can analyze that which is quantitative, or we can interview which is qualitative. I’ve always been a big numbers man, but after two years into PhD, I realized that quantitative was never going to answer the question of how can we increase innovation and competitiveness. I went to qualitative and started doing interviews so the data on its own doesn’t have much valuable information is where you’re presenting the data – so you might write a report, you put it in a thesis, you put in a presentation, so you make it explicit in some way so you take that data and make it readable or digestible to the user.
We’ve got a lot of information out there, we know that we can store our information, we can reproduce it, we can publish it, but information on its own is not knowledge okay – that’s where we all fall victim now in 2021 – we all want to become more knowledgeable from sliding on our iPhone and glancing at information and expecting to absorb, it’s not the way it works. We’ve become really demanding and selfish as knowledge consumers now, we expect to learn without actually becoming knowledgeable. The transfer of information to knowledge is where you have to give effort. I don’t know about you, I’m not the sort of person that can be listening to music, have the television on and soak it all in, I have to sit there and try, sometimes I have to read things 2-3 times, write it down and do a diagram – once the penny drops that information then becomes knowledge. the knowledge that you can transfer to somebody else.

There’s something a little bit frustrating as marketing managers is that, sometimes you come across people who just want a marketing plan, get you to run for it for a few months, and then get some new graduate to do it.
The thing is you do need the leg work, you do need the experience to develop that finesse to make things work – that is not just information, it’s not something that you can google, or just go through your smartphone and then learn it – you actually need to put in the work and then see: ah that works but that doesn’t work.
I think that knowledge had been misrepresented by the abundance of information. There’s a lot of information available, which is wonderful, but if you don’t have that ability to filter it, to learn it, to transfer it and translate it – then they’re just words.
That’s right and that’s why in the article I mentioned that I’ve always had a lot of respect for having a mentor
Friends of mine have said to me as far back as 15 years ago, they’re like “why don’t you just get out and do the business on your own? (you get less of a shareholding)”
I earn less, but that’s what’s enabled me now to start my own company and start to become relatively successful. I see the people who didn’t have mentors fledging and the reason is like: think about the best chef in the world – the best chef in the world can write down their recipe which takes that tacit knowledge and makes it explicit right in a codified form. You can study that recipe & try it a hundred times, but it’s not until you’re standing side by side with the chef, that you’re going to come up with a chocolate cake that’s you know nearly on par with the masters right!
We don’t have enough respect for that and I think universities really miss that too, I’ve got a bundle of degrees but I can’t say I ever had a mentor at university.

Transcript (from 08:20):
You shared your own story (on the article) and I really love one of the last lines, which is “the doubt came from the fear of knowing what you don’t know” I love that line.
i love it too … Bertrand Russell said “…the fundamental cause of the trouble in the world today, is that the stupid a cock-sure while the intelligent are full of doubt…”, and you’ll find that so many self-confessed coaches and facilitators throughout Linkedin and they’re the ones with the least experience and expertise, are often the most old and brash. So you need to sort from between the weeds don’t you – in the top left hand we see that we know what we know, we all whether a company or an individual, we know that we know things then; if we’re wise, we know that they’re things that we don’t know, okay and that’s where we go out and fill the knowledge gap: we find a mentor, we hire somebody, we speak to each other – we constantly fill those gaps consciously because we know that we’ve got knowledge gap. The other one is your company you don’t know what you know okay so we all know more than we realize and that’s where we’ve got to untap it, a lot of that comes from losing the shame and fear of you looking silly – we all know more than we actually know. The one to be really really fearful of is you don’t know that you don’t know and that’s the one that comes and bites you on the ass whether you’re a company or an individual, that’s when you get too cocky.

We’re in a day and age that… Let’s just say a couple of generations ago, that you can just do one job and that job can last you for the entire career, and that was good for its time – but right now, if anything 2020 had taught us, things can change any moment. Of course, there are also opportunities popping up any moment, who knows, maybe 10 years later and not a completely unrelated opportunity would pop up. If we just stuck with one mindset and not exploring what we don’t know or what we know we don’t know, we will only be trapped inside a small corner and what was, unfortunately, could happen is … look every year there will be some younger or someone fresher ideas to come into the scene you know it’s yeah it’s tricky

In 2016-17, i took almost a year off – I didn’t know why but nothing satisfies me & it doesn’t make sense, unfortunately, i didn’t have a mentor. I took off, went away and tried to start again by learning short courses, doing random jobs and doing some travelling, and learn about things completely outside of my comfort zone or knowledge. I didn’t know at the time that the need of change and after that time off i realized that – oh these are the things that i didn’t know… for me my attitude is – I’m gonna learn until the day i die…
That’s right, we all feel silly if we look back upon ourselves from a year ago, but that’s that’s part of being hard on yourself and committing to learning long term. This is why it’s so important to have a coach and a consultant facilitator. I saw my friend start a company two years ago and i said to him (sometimes you’ve got to deliver the hard truths, we always say like, when you’re evaluating businesses. Not all babies are beautiful, but it’s very hard to tell somebody with a new business that your baby isn’t beautiful, because we our first business we always get really attached, right?). So i gave him the hard truth, i said “look for these… this reason, this reason and this reason – it’s not just my knowledge, i’m relying on a proven system to evaluate companies and i told him, “look, i think in this period of time, this this business isn’t going to work (for this reason) and you’ll have to go back to this job and maybe he’s not ready to talk to me because he never had a mentor and he always said to me “i already know it” – “i already know that” is very dangerous…
Social media turns out to be a really good live example of echo chambers. If we (only) stuck with “we know what we know”, then we will only be able to surround ourselves with people like that. In retrospect, i do feel that might have been the reason why my well-being was declining before 2016 – i felt that i was just doing the same thing & what’s going on for the rest of my life?
Unfortunately the person that you were talking about, maybe at the time, he wasn’t ready for that information, wasn’t ready for that news; but of course even as professionals ourselves, even there’re news that are difficult to digest, i wish i had a mentor.
You interview professors and lecturers, part of what you’re doing now is in a way, you get to learn. You’re putting a clever way to absorb tacit knowledge, because you’re speaking face-to-face with people different areas and that’s the beauty of what you do.

Transcript (from 15:12):
The other interesting thing is when you’re starting your own business, like my previous company that we sold, we evaluated 144 companies, and of that 10 went on to raise money and they traded successfully. It’s very easy to look at somebody else’s company and make unbiased decisions and inform them, but it’s very hard to look at your own business when you’re doing it, and that’s why even at Newledge, i’m seeking out people for advice – i’m not too shy to say “geez i’ve got half a dozen degrees and phd and all this experience i’m like … no i i need advice as well”.
I think that’s that’s the great thing about just being open-minded
Like 5 or 6 years ago, i hate the word “entrepreneur”, whenever you see somebody say “i’m an entrepreneur” because everybody wanted to have their laptop, sitting at the beach and posting instagram photos “hey i’ve made it” but the the chances of success for small business it’s it’s really low.
Most businesses when they start will stay operational for two to three years because that’s the time you take to suck money out of friends family and “fools” until you really have to get funding but many have gotten too cocky. The other one is the cost of getting good advice, that’s where I think people like you and I as advisers – we need to work on that value-based pricing and say “well, we know you don’t have the money to pay hourly exorbitant fees, I don’t think anybody should be charging hourly fees anymore but – what if I could take your business from here to here and we measure the performance what would that be worth to you?” That’s the way you can help these people – you have to know in yourself that you can get their business from where they are now to where you’d take them to go, if you can’t then you have to tell them they’re not the client for you.
It’s like this it’s a supplier demand chain, after all, you got to find the right match. I think sometimes that people can take things a little bit too personally because, as you said, it’s all their babies but not all babies are pretty.
I don’t think there’s many successful entrepreneurs out there that haven’t had a failure. I started the business (the early 2010s) in Korea and it was for factors outside of my control – it was a long story but what happened in Japan with the nuclear fallout actually ruined my chances of getting some product into Korea to on sale and I lost quite a lot of money, and I took it’s really hard, I got really down about that it wasn’t an exorbitant amount of money but at the time and it was more than failure because I was just so cock-sure. A good failure will kick you in the ass and then you’re wiser you listen to people.
yes and that’s part of the experience that become your knowledge, it’s not something that you can just google up or just get a pamphlet and learn it. It doesn’t work like that…


Certainly, a bit of magic starting a business but there are certain things (and this is what our company did), we would look at the product, market, industry, people, and money. So we had five pillars that you would assess. There’s basically 15 criteria and they’re all weighted a little bit differently, if you scored highly in one you didn’t need to score as highly in another. The first one was basically looking at the product: is there something that’s novel and does it have a market impact; the next one was to look at the market and say: well is the customer receptive to the offering and how effective are the substitutes at filling that gap? because we all have competitors even if we don’t think about it, (where) our substitute products come from a wide range of areas; the other one is, is the industry attractive? okay so you want to get into an industry at the right growth stage, how much capital do we need to invest? is it marketing intensive…?; then you look at your people because when you’re starting a company, the people are really important they say “you back the jockey right not the horse”; then you look at the financials – financials when you’re starting a business. It’s difficult because if you haven’t got runs on the board, we can all do the most elaborate excel spreadsheets, and come up with a 24-month financial forecast – 3 months later go “what the hell?!” right?
There’s some criteria you can look at and you can give somebody a really unbiased explanation of how this relates to the likely success of their company, but the rest of it is you know that how much skin in the game have you got? do you wake up every morning just fighting off the down and getting into it? There are other things that come into it, but you can give somebody pretty good advice about the likelihood of success for a new business.
I came across some potential clients, that was like “okay I need you to backtrack a little…” and just “let’s be realistic for a moment…” because from all of the bibs and bobs that you talk about, for example, finance. Sometimes people do overestimate themselves a little bit or, they got a little bit too cocky, or they’re a little bit too confident in what they’re doing, or too hopeful… As professionals, we do need to be honest about: “okay, let’s step back for a moment, just look at it from a realistic point of view, what can we do? are you doing the right thing?
For any blind seller, there’s always a blind buyer – but let’s have a look at what can sustain your marketing? what can sustain your business?

I agree and like you said, it’s not to put them in the hot seat, you know you see shows like Shark Tank? I’ve met quite a few angel investors and I will categorize them all as one (for this conversation). It’s very easy to be in the chair, asking the questions to make somebody squirm if you want to – we can all pull out questions that somebody’s not prepared for – because when you (SME operators) want money, you’re desperate & you want to sell your business.
I really disapprove of that approach, that’s not a caring approach. It has to be you ask the questions but it’s a work in progress, like “If we don’t have answers for it, let’s go and see if we could work on it to get that score up?” Whether you’re just trying to get a grant or you’re trying to raise capital whatever it is. Venture capitalists are, most of them, make their determination based on gut feelings, so Shark Tank is actually pretty accurate. Think how stupid that is: you’ve got six people in a room; I don’t wake up the same every day – how the hell am I going to judge your business the same today as I would tomorrow?
That’s why my first company came in with a proven system to aid in decision making and that’s the combination you need of… let’s say information or a knowledge system and then the expert themselves right. So think about you’ve got decision support systems which aid in human decision making, so that’s what we had okay – you go through this criteria but then the team of people will still give their opinion right and that’ll have a lot of weighting; expert systems come along and replace the need for the expert – now I don’t know that there are many expert systems out there that truly work, because you take the human element out of it and computers really aren’t you know. I don’t think AI is where it should be…

Transcript (from 23:38):
well… at least right now, there’s still proof that a person’s knowledge and experience have something important. It is not something that can be easily transferred. Hey, we might have just discovered that something like Shark Tank or RuPaul Drag race provide people with some data and information, to refer to, as they are developing their knowledge.
The problem is, we’ve all got our bound and rationality. Like when I go home to my small town (I grew up in a tiny little country town, it’s still in a farming community), I remember being back in the days, Melbourne was scary; then as you get more experience and open up, we have a bigger sense of the world. When Shark Tank advisors are making their decisions, it’s like a computer system, they’re drawing on their experiences but still, that’s just case studies and war stories right – what they know today is not as much as they’ll know in a year – so that’s where the computer or the information system and the human decision making together, I think that’s where we’re at.

At the end of the video, we previewed our next topic, Creative Destruction. If you’re interested in finding out more, please head over to Spill the Tea about Creative Destruction. SME Chat with Lucas episode 5

Understanding Customer Applications, SME Chat with Lucas episode 3

SME chats with Lucas (2021 #GetChatty Series)

Lucas Merlo is the Founder and Principal Mentor at NewLedge. Lucas invented the NewLedge-Framework and CDI methodology (Capability-driven Innovation) during his PhD at RMIT and the CSIRO, to fill the transformation gap between ideas, innovations and new measurable values.

This episode was inspired by Lucas’s recent article What is knowledge? we went deeper into the concept of Creative Destruction, caused by clever industry reporting methods and gaps between data and knowledge.

In this conversation, Lucas and I discussed:

  • Customers and clients have more ways to find solutions to satisfy their needs, so SMEs’ value propositions will need to be a lot more flexible
  • Quick points to consider in order to enhance or transform how to apply one’s business to the customers or clients
  • The pitfalls of looking at things too closely

Transcript (01:15):
In the early 2000s, apart from the pants and frosted highlights, there’s the mentality of “cutting out the middleman” among small businesses. It’s very interesting looking back at it now, because with the online space and digital transformation – even customers are looking for ways to get things done, and they can compare a lot easier.
There are some middlemen that I completely disagree with, and let’s keep it on the digital transformation. Digital marketing companies out there, what they want you to do is to come to them when you’ve found product-market fit, all of your communications are ready, you’ve identified the job to be done, you know your segmentation – and you basically hand them your content and a blueprint. What they will then do is go and organize pay-per-clicks, SEO, and they might create a landing page … they go and outsource it straight away. That I’m very critical of because you could do it yourself and you’re just paying a premium, what they’re really doing is putting another layer on top of freelancer, that sucks.
Where the value is, is in what you and I do – Let’s talk about the market, let’s identify the job to be done, let’s see if we can communicate your value proposition… That’s where the value is getting them to the stage where they become ready
That makes me feel a little bit upset actually because it happens a lot.
Digital marketing speciality of marketing is that they focus on the operational side of how to get the ads done. I had a really interesting conversation with someone in digital marketing before, he regarded things are “working” because it’s operational, it’s up and running, people can see it
I don’t see it as “working” necessary because it’s not targeting the right people. No shades to digital marketers, they are important, they deal with this complication of changing environment and I respect that, but what a customer is looking for? And things different businesses are looking for is different.
Most of them will work on a commission where they’ll take 20 of the increase in revenue that they create for you – so it’s in their interest to pick off the low hanging fruit and get quick sales. What that does to your brand and your product is another story long term right
It’d be about the customer’s perception and what you’re doing to perform and how you look at what the customers need…

Transcript (06:30):
I would imagine most of our (small business) clients don’t have that luxury to be spending too many resources to congratulate ourselves, isn’t it?
Now this is the interesting one, customer application, what’re your thoughts about that
So, in episode one we looked at the customer base and we looked at enhancing and transforming in our customer base; then we went across to product design remember we connect your marketing and technological functions, now we’re back to customer applications.
Customer applications build on both customer base and product design. We’re talking about – where does your product apply in markets other than your core markets – and it’s interesting that we look at firstly how does your product help the customers overcome their struggles? and again get the job done faster more accurately. Because it’s the struggle that causes the customer to look for and purchase a solution. so we know that outside of the industries is a terrible way to analyze thinking outside of your industry there are customers struggling with problems where our products might apply.
Firstly, the enhancing side is to look within our current customer applications or market applications and check back with the unmet needs and see where we can improve; but the enhancing innovation is the great one that’s where we’re creating a new set of applications or finding applications for our technologies outside of our core business.
And there’s a lot of opportunities that we can talk about um transforming customer or market applications. One of the big questions is “do you understand the entire process of uh like you know the purchase and the consumption?” like the process of why and what
There’s the core functional job that the customer is trying to get done and one of the famous examples, is we’re tr we’re driving we’ve got an import appointment it might be a date it might be a job interview and we want to know how to find the fastest route or route available to get to our appointment on time. so that’s a good way to define a job because it’s independent of any technology or solution it doesn’t say we’re looking for a better map to get here on time, if we were talking about the market by maps we know that nobody uses the Melways anymore right, but 20 years ago um i think it was 20 years ago we would use the mailways in our car to find out how to get from a to b on time so that’s an example

Transcript (10:45):
Remember in the earlier episode, we talked about all the numbers of toothpaste or razors, people just change the flavor a little bit or change the charging port a little bit, and sell it as a new product? It’s actually warrants a new question that we should ask our client “have you reassessed what the needs are?” After you have a product out there, there are things that are more than (what) you know; after a little while things do go obsolete – have you seen toys r us? We all grow out of phrases and sometimes we (SMEs) do need to transform.
That’s exactly right so if we look back at customer applications, so companies whether they’re talking let’s talk about a manufacturer. A manufacturer’s got a physical tangible product, so firstly you’re thinking well i might be selling this into medical device, manufacturing. I’m competing in that industry an industry is a group of sellers a market’s a group of buyers then you’re thinking, well what about defense? what about space? so what we advise companies to do is to not look at the product, is to look at the bundle of capabilities that makes up this product. So within this you’ve got capital equipment that you use to produce the product, you’ve got your technical skill sets, you’ve got your supplier relations so any of these capabilities you can leverage into new markets. and a good example again is is dyson’s vacuum cleaner dyson’s vacuum cleaners never competed in the medical device manufacturing industry, as soon as COVID hit, dyson’s was very quick to do this they were saying well we’ve got a vacuum cleaner: this is comprised of this this and this how does this part apply into ventilators because COVID in big native ventilators they did that. Applied their engine vacuum clean engine into ventilators in medical device pharmaceutical industry in about six weeks it was incredible
they just vacuum up the market
Think about how many untapped opportunities we have in Australia?
in the past year on the news, there’s things about solar energy solar panel and the micro grid. How the energy being resold back to the market. There’s a big story about, people thought that when they installed (their solar panels), it would save money but they actually cost them more – An interesting part hardly covered by the news was that, there isn’t a useful energy/electricity storage device that people can keep the energy in their home, so they can have a choice of use it or sell it to the market to the microgrid should they want to. That’s actually the thing that would barely cover on the news because they usually just say that electricity company have that power to control that but then that’s i that is a part of the transformation of like you know using what you got but then use it differently.
So you’ve identified one of the growth priority areas so it’s interesting and it’s another topic. Federal government won’t pick winners as in when you’re when you go for a grant or anything they’re not going to choose or evaluate you to see how strong your offering is they don’t care what they do pick is winners in sectors or industries. Recycling and clean energy is one of the six that have been identified, first they are identified in 2014 and it was late october last year this is where the government puts all of their money because we think that our future will be secured in our competitiveness with these industries; and you and i have touched on food and beverage; then you just introduce recycling and clean energy of course medical products medical devices and pharmaceutical that’s expedited now, defense believe it or not we’re putting a lot in space.

Transcript (16:45):
I saw a funny meme, somebody said “i’m dissatisfied with my job here in Australia and Elon Musk says, “come to Mars” and then you see that they’re in Mars doing the same job….
If SMEs or SMBs are out there listening now – it can be problematic looking at the competitor too closely, and it can be problematic listening to the customer too closely, and that’s a strange thing to say but that’s true. What they need to think is well maybe “i’ll do a patent search”, maybe “i’ll look at trade shows”… Let’s go and see what other technologies are doing or what other technologies exist in other industries and whether my products can be adjusted to substitute and do that job better – That should be something that that gets attention
If we’re looking at enhancing we’ll look very closely but then when it comes to transforming let’s not get too close. I have that problem i’m a content marketer, when i write something i do actually put it aside go to bed come back next morning, because if i look too close at things and i’m sure at least 90% of the population do, we don’t notice bits and bobs that we don’t know and then there’d be gaps out there. For example a product or service development that we can actually step a little bit away from being too close to it and just looking at “ah maybe this component of what i do can become something else”
It’s really interesting maintaining that balance of keeping your current prospective customer base happy, usually that’s with incremental improvements (you know the extra razor on the blade); but then on the other hand keeping that open mind to transform and going “well what else is out there?” Because we don’t want to be restricted by just focusing on our industry. The old ways of analyzing industries – i’ve done it in the past as a strategy consultant and it’s where you you basically look at all your features and functionalities and then, you look at the competitors, you see where you have features and functionalities they don’t and then you call that your point of differentiation and you market that that’s that’s not an effective way to compete.
It used to be a good idea but i think right now people have way more choices available, we have to be much more flexible now.
insurers are interesting though they actually they actually look at they can actually calculate the probability of you living to a certain age that’s how much they’re algorithm they’d use what’s called actuarial modeling which means they go back in past history with a pile of key factors and then they use those weighted key factors to determine your life expectancy and they’re actually pretty bloody good at it so we probably hope that we fall out we might be anonymous i hope that this is a great story that for people to just filtering out when they reconsider that okay i’m going to develop something new with my customers which angle we’re going for maybe enhancing maybe transforming but it’s always good to just uh talk to someone professional about that.

Spill the Tea with Monica, episode 3

hey everyone welcome back to our tea chat with Monica
This is the series that I and Monica will spill the tea and just talk random things that have something to do with us … I guess
how are you today Monica?
I’m very good at how are you?
very good, very good
What are we going to talk about today?

when it comes to marketing, you have digital marketing and they do identify you based on heritage and such as and uh and also like you know your age group or married marriage or something like that um have you ever come across some ads that you feel like what why am i seeing this?
yes i have actually those uh you know especially these days on social media platforms they use a lot of AI and suddenly when you’re scrolling and something pops up they’re like oh what’s this you know
is it me is that because they know this is me or they think this is me so it is a very interesting topic what actually identifies us it’s a little bit like i think for me um i i identified me for myself because i just felt that um i would be more comfortable to go with what i want in life instead of what people expected of me because in so many ways i just ain’t too stressful and for me i don’t work well with stress so it’s a little bit like why do i want to like step into [ __ ] without like you know and just like you know i rather just avoid it i just avoid it and so i just put together my own life my own way but then i do understand that in the way that when people’s perception or like well look we’re human beings human beings do put people in pigeonholes and things like that and then you know look i mean come back to the ads um stories a little bit i even received ads to learn english so i was like is it that bad i mean am i really that bad i mean it doesn’t make sense i mean yeah um so actually on that one that how about how about yourself because you know sometimes that um i think well i mean not specifically to you but i think some uh many of the ai they have the ability to guess out what the person’s like gender heritage and such as for but i i i like you know because you do have a more unique last name more unique than mine chance which is uh so do you how do you feel like you know sometimes that like do people presume of you based on for example your your your your family life or your married life or your like your professional life and that mix of things must too much in the mix too much you know i thought it’s like sometimes i don’t even understand why well i understand why they think that way many people think differently when they either see me i have been asked or are you from hong kong are you from vietnam are you from thailand are you from china i i’m like okay so my look is not very unique i guess so they are now guessing where i’m from even one once when i was studying in canada a um asian classmate came up to me and said are you one of those ray indians like native americans i’m like no what yeah then she asked me because at that time i had very long curly perm hair oh okay and then i i just came over from malaysia my skin tone was a bit darker and so then he’s like you must be one of those red you know i’m like no i’m not oh okay i speak chinese oh okay and then in australia one of my colleagues told me oh you actually look like some of those south americans i’m like oh my god it’s too confusing the look is too confusing

each it is actually quite interesting because um i know you for quite a bit of time now like you know but um i actually only know that you are malaysian chinese today i because the funny thing is i think that’s why we get along because for me i don’t really care where what the heritage of the person is i care about if i get along with the person or not and this is like i personally i think that’s what defines me like you know i want to look beyond the person of who he or she is what they’re thinking is and like you know do we have similar thinkings like you know do we do we connect well uh or do we have like similar professions that we can talk a non-stop or like you know similar experience that we connect to and sometimes it connects you first to someone that you never expected in your life and you know it but then it’s um it’s true because i um at the moment that i i have a contract to work uh with an organization that worked with migrants in australia and most of them that lived in australia for the first five years and to me i found that is that it’s an opportunity for me to communicate with um the clients of this organization and just let them know that like um you don’t need to ask me where i’m from because if someone asks me where i’m from i’m just saying i’m from sydney because i lived there most very much most of my life and then um uh yeah so but then if you want to know what my heritage is you can actually ask what’s your heritage and then i can tell them that i’m hong kong chinese one of the things that is how we see ourselves it’s different from how others see you oh sorry how are the presumed of you sorry how other that’s right it can be from a name like you know i married my husband but i didn’t change uh my last name until recently one day my son was like oh you’re not a durian i’m like oh what does that mean i’m like uh what you are a 10 you know yeah 10 we are durian

i’m your mother no i mean you can just you just just tell your kid it’s a little bit like well if i highlight my name i’ll be a tangerine that’s right that is the reason why after 10 years i married to my husband i didn’t i was considering and i always talked about this combination with one of my friends and she always say do you want to be a tangerine i’m like well i want to be a tangerine or she’s like what about ten heisen durian well not just children what about you know we are like working out the combination took me 10 years and i was like okay i put everything in my name now everything okay so so then now my son stops saying that sort of things but to a kid they they see the name as an identity maybe many people that’s that i don’t know and then the other thing is that we we travel to europe one time and then at the airport my husband sitting next to me and then there was this german lady uh we were transiting to thailand and she said i always go to thailand you know for business i said oh yes and then she said she looked at me she said where are you from i say melbourne

uh no seriously where are you from oh i hate that i’m like seriously i live in melbourne and then my husband said i think she’s asking where you originally from like where you’re born i say she asked me where i’m from i’m from melbourne that’s my answer it’s it’s such a strange thing that it’s a little black i actually had another really interesting conversation with a a very nice friend of mine who works at melbourne multicultural hub and uh it’s actually on the channel curator channel check it out the links below or around the screen or something like that but it’s so true because in so many ways that is we um i think for me if i really want to find out someone’s heritage i would actually ask what’s your heritage instead of saying where you’re from because where you’re from means so many things uh where you’re from can be the suburbs that you live in or the university you study because i mean i’ll just call it oh i’m from uni new south wales uh that would be good enough uh but then it would just kind of like ah and i do find that it can become an uncomfortable conversation um yes it can be an uncomfortable conception however once you get through that you can go beyond that and look past whatever presumption you have with that whatever cultural group that is then yeah you can become a real friend of that person and of course like you know there are some [ _ ] who doesn’t care we just use that presumption to run with it then they can just stay being [ _ ] for me if you ask me i’m proud of my heritage but of course that i’ve grown to become someone else like not someone else something different and you know i think uh that’s actually one of the reason that i think it would be great for us to do this episode because i think no matter what your identity is no matter what your color is um we want to build this environment for people to feel comfortable to talk about themselves and sometimes talking about what’s your heritage or where are you from it’s actually a great conversational point that’s right and i think you are making a very good point that you know identity is such a complex thing and even it can be a complex process in the making because you know identity is not made up made out of one construct but multiple constructs that define us and what we experience in our life that certain parts of our life perhaps we do not want to associate with maybe because we grow up and we develop you know a different set of values or because of our experience we come across different things then we readjust some of our values and also develop new ones perhaps along the way and and then we collect a set that we wish to be most identified with right like when i was a kid because i grew up with my mom i was the only child i always tell all my friends i’m the only child like like when you ask me that question do you have any siblings i say i’m the only child and then when i grow up um older and i start saying ah yeah i’m the only child uh but you know i have three half sisters one my friends say you’re not the only child then i’m like but i have been living as an only child you know you grew up as an only child you grew up as a child experience so then of course directly i’ll say i’m an only child and then i justify that i have other siblings and and my friends go no no that’s not so you can see to them they see a different set of things to me my experience is different so identity i i think we ish it can be a conversation you know if people don’t get it the first time it’s okay is to just elaborate and say you know it’s because of these that’s why i am who i am i think and then you understand yeah i think you uh you grew up as a single child and then you grew out of it having the new sisters joining you and i think it’s a good thing because you got the best of both worlds

i think i mean i think look i turn everything into an advantage like you know it’s just i’ll put sprinkle and [ __ ] to make it sounds good so it’s a little bit it’s part of marketing like you said earlier that we grow the way that our surrounding our family my parents or something like that they gave us something to begin with but of course at any point in time we will grow out of it with some but you know i don’t know about you i felt that in my 20s to mid 20s that’s when i diverged from the identity that i was expecting off very quickly very fast uh but of course to me um i would never deny my past and i would never deny my heritage and i’m actually proud of it and i’m proud of having all of those things to construct the person that i am today but i think um yeah so that’s why i think it would be a really good opportunity for people or people like for example people that are the

the clients organization or the new migrants to learn this kind of communication because you know i mean we all have expected of something and wherever our past might influence us so i would imagine that these peop these new migrants may be their past experience might influence the way they are but um look i mean it’s all about being open you know yeah that’s right being open and and also being to acknowledge um that our identity can change over time yes and to embrace it you know sometimes um like like what you have just say

people expect you to assume certain identity um your family members do your friends do the people that you work with do but that’s fine but we also need to communicate as we grow and adopt different roles and you know adopt different identities perhaps in our life because we play many different roles right we it could be challenging to just manage one identity it sounds like crazy like we you know we have split personality but it’s not we can have multiple identities at the same time and just be open and talk about it and and acknowledge it with people around us and say yeah that’s why just to elaborate what you say i don’t think identity should be a block it should be our blank it should be a wrap of different things coming together because you know i i it just feels like it’s because we all have different hats like i would presume that for you that you have your professional head you have your family hat and your social habits such as and so am i about but i think you know it’s it’s really interesting and well i think if this this is the time that i think i want to talk about something a little bit interesting if you make uh i want to ask you monica you told me once that you identified by a building oh yes yes have you had that experience so i i studied in america for a bit and me and my friends malaysian all malaysian group of malaysian exploring america went to chicago and then we were on this bus tour and they were taking us around the city and they say oh look at this building this sears tower which used to be one of the tallest building in the world but no longer now because the malaysian has taken over the tallest building in the world by the twin tower and technically that’s not true because they built two this is a single tower and before that no one knows about malaysia nobody cares about malaysians and we say oh we are from malaysia and they go oh are you oh wow and then you know back to the uni we’re trying to get our credits for foreign language okay that was the most confusing time after because we learned mandarin in school we also learned bahasa which the national language of malaysia and we learn english right so definitely english is our foreign language and we wanted to get credit so me and my friend went to the mandarin school department and we talked to the teacher and say oh can we please get credit for mandarin and she looked at us like aren’t you chinese it’s not your mother tongue because you can’t claim credits for foreign language if the language is your mother tongue okay we said no no no revelation with malaysia okay well yeah so mandarin is if i was you by that time i was like [ __ ] at malaysia

and then she said okay then take this proficiency test it was so hard and so i told my friend maybe we go and try bahasa how’s that so we went to the bahasa department and say can we claim credits for like use basa as a foreign language and she’s like show me your passport your malaysian ah no no no we are chinese we have chinese heritage bahasa is not our mother tongue oh really so you can see how confusing it is you can be defined by a building people who don’t know much about malaysia they go oh you’re from malaysia they only remember that building okay there you go you can be defined by language whether a language is your mother’s tongue you can see how like like you say identity it’s not a block but to some people who have limited knowledge is a block it’s a building it’s a language it’s the way you dress like in in a costume

that is disturbingly right it’s it’s it it’s true because it’s like it is so weird because i didn’t know how complex it was until you explain what you but trust me i’m gonna re-watch this a few times to really just get a hang on it and it just it must be frustrating

and and i think this actually draws our attention to working with community of reasoned migrants we shouldn’t put uh our you know clipper on and it’s like oh are you from this country and we assume they are all like you know behaving certain way yeah it’s not true we cannot do that to people you know what also like you know let’s put it this way that usually like i swear a lot more than other people that share similar heritage than i am but uh so you know i can’t help it it’s a personality thing it has nothing to do with my chinese heritage [ __ ] you and i think for me that this is the interesting thing because for me that my experience on that side kind of come with my dating life so i mean i’m not so fortunate to have a husband and a child just yet you never know but it’s so interesting that i because some of the things that is when people have an expectation or perception of someone’s heritage for example asian heritage when it comes to dating especially these days with the dating apps and such as that i do find it very uncomfortable when sometimes race being fetishized like it’s one step worse than perception like i don’t think perception is a bad thing perception is something that can be changed but if someone fetishized someone just because they’re asian or something like that you just feel like no thank you don’t thank you and yeah because because sometimes and also dealing with um because look i mean i’m i’m quite flexible with the men that i date like you know whoever it is it’s really um an idea of like you know am i getting along with that person but i noticed some common things if i’m dating someone a little bit older than me then i find it very difficult to explain my how my heritage is different from how i identify myself while if i’m dating someone younger on the other hand i have a different type of problems which is kind of explaining the complexity of identity themselves too like you know it’s a little bit like okay there’s no wind in here isn’t it like older or younger both of them just doesn’t work that way so i just kind of like yes so um very complex you know one of um one of my friends who told me she’s she’s also using a dating app and she has a south asian heritage and she said to me monika when i list myself like you know ethnicity i say asian right i’m from asia i say yeah you’re from asia yes but when they found out that i’m south asian they go you’re not asian

they these people have in their mind asian looks like you monica asian don’t look like me what the hell it’s a little bit like pointy eyes it’s a little bit like they want fancy nation she’s like why i’m not so asian i say i know but i don’t know why they they have certain block in their mind that this is asian this is not asian it’s like what the [ __ ] i mean what what it’s a little bit what’s wrong with people it’s a little bit like well i mean we don’t have five hours to go go over what’s wrong with people these days but i think this is the thing because like you know just like what we were talking about before like digital ads or dating app and things like that it’s way easy for the developers usually very monocultural or very even mostly male uh mostly white as well uh and and then they they just have this concept of a very easy identify short list of pigeonholes to put people in and then suddenly that’s how our world these days are constructed to look after it’s a little bit like um it’s very complex and and the thing is it you know i mean it’s so weird it’s a little bit look i mean well hey i never i never give up hope that one day i’ll find someone good for me uh that i can feel equal with but then i also accept the fact that it’s a little bit like hey i might be by myself for a longer period of time but hey if i survive a culvert locked down by on my own i can survive this don’t worry either you’ll find someone just for you i can tell you before i met my husband for a period of time i did not date anyone okay and one day my mom called me and she said i am fine as long as you are happy i say what do you mean i mean even if you want to have a girlfriend that’s fine with me i was about to say that you probably think you’re a lesbian yeah because i have many gay and lesbian friends and they it’s funny so then she’s like i say but i’m not a lesbian i’m not gay she’s like oh okay okay

oh now you are happy she’s like no no no i’m just saying i’m happy regardless oh okay then i found my husband right the first thing i told him i said i have a phd because that has been a problem in the past oh i can tell you that’s part of my identity that works against me okay so he’s like so i say did you hear me i have a phd degree he’s like what’s that it has nothing to do with me i don’t care there he’s my husband now i think it’s wonderful because i feel that yes it is the complexity that we are going through but uh remember the place that we met that place has a lot of um people who are from a particular culture where they don’t reward individuality they don’t reward development and many of them just in this limbo state that waiting for someone to tell them what to do and i feel really bad for them like you know i don’t feel bad for for the shitty md that they have there like you know just kind of like just yeah anyway uh but then i feel really bad for the young people that working there they are like in their 20s or something like that it’s a little bit like they they finished university a few few years ago and they barely have an identity and i feel really bad for them of course they have a really easy to explain identity they are most of them are uh from like they can just say that they’re chinese because they fit every single description that we were talking about before but what i’m really concerned about them i’m not saying that that’s what all chinese are but i’m just saying that for this particular group that we met is that they they don’t feel empowered to step out of where they where people presume they are and this can lead to a lot of issues because uh for me i think both of us have that in companies like you know if there’s something wrong we stand up for ourselves and say something about it and this is important because this is how we improve the society and this is how we can make better and this is also how we can prevent some of the bad things to happen to people and when you are not feeling empowered to do something and grow out of what people expected of you then it can be really detrimental for someone’s health well-being development and everything in between so yeah so i think um you know what i i think this is maybe this is also my marketing marketer side of looking for a silver lining or just an other side looking for a silver lining is that yes having this complex identity sucks when you have to deal with idiots uh yes but um yeah but it’s i think i’m learning to see it as a blessing in disguise what do you think yes and i i’m happy that i have the identity that i have and it will keep changing

but at the same time i acknowledge it’s quite challenging

i i don’t expect everyone to understand uh if those people who wish to spend a bit more time understanding i’m more than happy to have engaged and have a conversation about it and that is just part of life others so what identifies me i i’m learning about it i know what identifies me and and i’m happy to share it with people who wish to understand and sometimes i remind myself don’t try to put a block identity on others because i am complex so are other people we all are and i think um and at the end of the day that i hope that just like our other videos that we’ve done so far is that this would help opening up the conversation connecting with people with similar experience or someone just want to aim interested in knowing someone else’s experience to talk about it together uh so um i guess on that note uh monica how people can find you on the on the fast space of the internet you can drop a message below this video if you’re watching youtube or you can actually send a private email to us if you don’t want to put a message in public we completely understand and we will respect that it can be a sensitive topic it can be so that’s why um you don’t have to comment if you don’t want to but of course if you want to like and share or watch another video uh that you’re absolutely welcomed and of course that um once again thank you so much for watching this channel and monica thank you for your time today thank you other tea time

#GetChatty with EssenceByRachelChung, part 3

R: I am a confident and high-performance coach and my focusing is helping female entrepreneurs online if they’re challenged by self-doubt and fear especially procrastinations and I help them to overcome that so they can kick-start and grow their business.

most of the audience that will be 01:03 people in the millennial generation or a 01:05 little bit younger 01:06 or someone who looking to start their 01:08 business or working on their own small 01:10 businesses uh 01:12 what are your top tips for uh from from 01:15 you 01:15 just any tips really just uh from you 01:18 to them sure oh 01:21 again good question because i always 01:24 love to share eager to share and 01:26 especially 01:26 i can help so if i choose top three 01:30 the first one the they can get 01:32 beneficial is the first over is 01:34 building your strong core muscle 01:37 foundation 01:38 what means is uh the foundation is a 01:41 mindset 01:42 and of course when i say this one some 01:44 people oh i know 01:45 i heard i learned but i just asking back 01:49 i know a lot of people and everyone must 01:51 be know already over the importance of 01:54 mindset 01:55 but actually when i ask them are you 01:56 actually doing working on monday 01:58 daily but only a few people very few 02:01 people 02:02 actually working on and then checking up 02:04 their mindset to grow 02:06 and then building so with this mindset 02:09 actually especially on checkup this is 02:12 going to be unshakeable 02:13 booster which means with a mindset 02:16 because during the building the business 02:19 growing business 02:20 we have so many distractions 02:23 so many things happen and shake us 02:26 that’s why like 02:27 even the one year 90 percent of more 02:29 than 90 percent the 02:30 new small business is gonna be fail and 02:32 they just saw oh 02:33 give up i saw a lot and then i also 02:37 experienced those feelings 02:38 but with the mindset know your why and 02:41 know your 02:42 strong mindset it’s going to be grounded 02:45 so with the form core the mindset root 02:49 so you can the you people can not check 02:52 and then 02:53 stick to what you want to do in your 02:54 business so that’s my first 02:57 talk and adding on that one a little bit 02:59 because 03:00 i think it’s really important because 03:02 it’s so easy to say 03:04 that uh i have the mindset but actually 03:07 having it and practice it is it’s not 03:11 the same thing 03:12 and the thing is um having strong 03:14 mindset is very important so a few years 03:16 ago when i was still living in sydney 03:18 that i ran a small little pop-up space 03:22 that 03:22 promote um local artists and things like 03:24 that that went quite well but it didn’t 03:26 really work out 03:27 uh like you know just overly expensive 03:30 in sydney like let’s not go into that 03:32 but i think but i think the most 03:35 important thing for me 03:36 like i i can only say for me i can’t say 03:39 it for other people 03:40 but for me because i know that i gave it 03:43 a good hot go i gave it my all so i have 03:47 no regret 03:48 and i think that’s something that 03:49 echoing the mindset 03:51 um story that sorry the mindset point 03:53 that you were making 03:54 is that sometimes it’s so easy to say oh 03:58 yes i have a positive mindset yes of 03:59 course i am but that’s like 04:01 it’s easy to say but it’s much more 04:03 difficult to do 04:05 exactly exactly it’s like kind of the 04:08 we all know the the exercise 04:11 and the building accommodate chromos is 04:13 really important right for our health 04:15 they know but whenever they so are you 04:17 actually exercising working on day one 04:19 and then 04:19 um yeah one day 04:22 [Laughter] 04:24 monday this year 04:30 yeah like you know i’ll do that after 04:32 this meal of fried chicken 04:34 [Laughter] 04:36 exactly i would not say no to fried 04:40 chicken though 04:41 you know it’s important you know very 04:43 important yes 04:44 and we need to treat ourselves yeah 04:46 exactly exactly 04:49 sorry i should let you go back to uh the 04:51 second tip 04:53 all right so anyway so fried chicken is 04:56 important so i’m gonna start from there 04:57 and then the second one is yes 05:00 same thing we need to look after 05:02 ourselves we are important because 05:05 in our life you are the most important 05:07 though because 05:08 we are the important character in our 05:10 life because we are living our life 05:12 to be happier not be sadder right we 05:15 just want to live 05:16 happily not steadily that’s why i just 05:19 want to everyone stop comparing to 05:23 others because whenever i got 05:25 i have a coaching and as a consulting 05:27 and a lot of people coming to me is the 05:29 first 05:30 the deep down issue is always a 05:31 self-doubt and it comes from 05:34 comparing but i’m telling them but you 05:37 are living your 05:38 life you aren’t living the other’s life 05:40 stop except 05:41 self like sabotaging yourself so there’s 05:44 no worthy because uh it’s really 05:47 important to personalize everything 05:48 that’s why i started 05:50 studying personal image costing 05:52 personality profiling and 05:53 everything personal because i really 05:55 want everyone to realize how awesome 05:57 they 05:57 are stop comparing looking into yourself 06:00 because 06:00 every answer to be happier and then even 06:03 achieve 06:04 more and anything every answer already 06:06 inside just a hidden 06:09 hidden yeah when i when i was uh when i 06:11 was in uni 06:12 i i saw this this quote it doesn’t make 06:15 a person better to compare yourself to 06:17 another person 06:18 but it’s better to compare yourself to 06:19 your previous version 06:21 and if you can be a better version than 06:24 that person 06:25 like the past you then that’s a success 06:28 like you know it’s there’s no point 06:31 because there’s so many people and even 06:33 the media these days would put 06:35 people of similar uh things side by side 06:38 to compare each other 06:40 but it’s not really like you know it’s 06:42 great for tv 06:43 but then it’s horrible for real life 06:46 yeah 06:46 exactly and same thing is that when we 06:49 do the analyzer data 06:51 when you data a b test so we have 06:53 everything is the same variable same 06:55 just only one different variable right 06:57 but if you’re gonna compare to others so 06:59 preset is 07:00 so different it’s hard to compare 07:02 accurate data that’s not accurate data 07:04 analysis 07:05 so it’s about to give improve better 07:07 from the data analysis 07:08 so that’s why it says personalized you 07:11 are yourself as the author says 07:13 previously you what you did and who who 07:15 you were 07:16 and then compared to the who you are now 07:18 and what you’re doing now 07:20 so just a b test from that and then we 07:22 can move on 07:24 it’s analyzing all this information um a 07:27 very 07:28 tough and tiring task for you 07:32 i love it though yes yes as yes that’s 07:35 that’s the story that’s great that’s 07:36 that’s that’s the key and um and the 07:40 final tip of the day 07:41 oh yes one or two yes and also again 07:45 you are important you are the most 07:48 precious person in your world 07:50 that’s why i think don’t forget take 07:52 care of yourself looking after yourself 07:55 so self-care is not selfish so for 07:57 example if you have a water 07:59 on your cup in your cup if you’re gonna 08:01 keep just only sharing without refilling 08:04 and then sooner or later nothing left to 08:07 share 08:08 as well as you’re gonna be hydrating 08:10 even you can talk so 08:12 sorry you can talk nothing to share so 08:15 eventually that reminds me 08:17 yeah me too yeah yes 08:20 go for it hydrating water if you feeling 08:23 yourself hydrating yourself and they’re 08:25 as 08:26 as well like as well as sharing 08:29 so it’s actually long-term so you think 08:32 oh i’m just uh 08:33 oh it was a lot of people um i need to 08:35 have i get it 08:37 helping people important that’s my 08:38 passion as well 08:40 i don’t think that’s the wrong that’s 08:42 right but looking after yourself 08:44 is very important self-care that’s the 08:46 long-long game 08:48 and that’s where you’re going to be 08:50 survived and let’s drive together 08:52 well if you can’t take care of yourself 08:54 how can you take care of anybody else 08:58 totally right it’s it’s it’s a it’s a 09:01 it’s a very like it’s a logical thing 09:04 i guess surprisingly a lot of people 09:07 miss that’s still 09:08 really logical but actually whenever as 09:11 actually like especially women and then 09:13 whenever like oh they think always 09:15 they’re instinctively their born 09:16 personality but natural 09:18 want to take care look after us bring 09:20 others first before them 09:22 so it’s always a realize and this 09:25 actually schedule 09:26 the actually self-rewarding self-care 09:28 time on schedule and then when pop-up 09:31 stop and doing yeah it’s it’s actually 09:34 happened a lot that 09:35 many people would find it um they got 09:39 caught into a situation that they really 09:41 passionate to do 09:42 something about it but then they got to 09:44 a point that is they’ve forgotten about 09:46 themselves and then they got drained 09:48 they got tired they they 09:50 lost their focus and to a point that 09:52 it’s actually very unhealthy 09:54 and so that’s why uh that’s why 09:56 something like what you just said is 09:58 very important just like 09:59 you know even stop and have a drink of 10:01 water just kind of like 10:02 keep yourself know what you’re doing 10:05 otherwise that once you lose 10:07 the center of yourself then it’s a 10:09 little bit wider 10:12 well balanced yes healthy balance for 10:14 happy life yeah 10:16 lovely now uh thank you so much rachel 10:18 for taking part in this interview 10:20 and how can people find you on the on 10:23 this 10:24 vast online space so 10:27 easy way is just remember this one 10:30 essence 10:31 by rachel chung so this is my you can 10:34 find me 10:35 typing this one instagram facebook 10:38 and also linkedin so probably that’s the 10:41 easy way 10:42 for you to remember and find me so 10:44 remember essence by rachel chung 10:46 so search me let’s connect and of course 10:49 i’m gonna put everything underneath this 10:51 video 10:52 so thank you so much for your time and 10:55 um best of luck with your with your 10:57 goals and uh 10:58 hopefully that will get to catch up on 11:01 in the future and 11:02 and share more information with the 11:03 audience thank you so much 11:05 thank you so much for having me here 11:07 thank you so much yeah

Rachel can be contacted via:
? www.rachelchung.com.au
? gift.rachelchung.com.au
?FB group: facebook.rachelchung.com.au
?FB page: www.facebook.com/essencebyrachelchung
Instagram: @essencebyrachelchung
LinkedIn: @essencebyrachelchung


Local Business Marketing | #GetChatty

#GetChatty #TeamArt2Public #SupportLocalBusiness #smallbusiness #WithMe Follow me on social:
LinkedIn: www.linkedin.com/in/arthur-chan-9433338a
Facebook: www.facebook.com/chattycurator
Instagram: www.instagram.com/chattycurator

Seeing challenges as opportunities/advantages #GetChatty with EssenceByRachelChung, part 2

?#GetChatty About Your Local Businesses?

Rachel Chung is a performance coach with the mission to help 50,000 female entrepreneurs overcoming self-doubt, fear and procrastinations to kick-start and grow their businesses. I found her work very inspring – her honesty and passion would be a great addition to people minorities to take a step in life.

In the 3 episodes, we get to know Rachel’s journey and some of her strategies in overcoming her own fears and hurdles!

Watch the chat below:

C: Today I have a new friend with me – Rachel hi how are you?
R: Hi Arthur
My name is Rachel Chung and I am a confident and high-performance coach and my focusing is helping female entrepreneurs online if they’re challenged by self-doubt and fear especially procrastinations and I help them to overcome that so they can kick-start and grow their business.
C: What are the things in the digital world, you think is good for your business?
R: It’s actually matching the current trend that not only can help to thrive but survive. For my business, is launched at focus basically online nearly 100%.
When I was setting up, “okay all right I’m gonna do an online platform” because I want to share my core passion to help. I don’t want to be bounded geographically, even if they’re in the US, Korea, Malaysia, Europe whoever really want to overcome their procrastination, I’m here. Rachel’s here, even I’m in Australia – we can connect. That’s why digital transformation is an opportunity, I’m really glad it happened.
C: I think 2020 – if you try to look at it from a positive point of view – we all try, businesses and the general public will take a chance to go online. Just adding to your point, we are using something that is existing and available but wasn’t at the forefront but now it is important

R: (digital platforms are) saving a lot of time especially for women, the need to dress up, some women takes one to two hours to be made up
C: oh my god it’s a little bit unfair, and from my knowledge, some men don’t even iron their own shirts. And I see what you mean, when you can go online you have the flexibility (and the money you save on transport?)
R: absolutely oh yes true!
C: just wondering what do you enjoy the most about working on your own business?
R: That was my best decision last year. When I looked into myself deeply, I know I really appreciate freedom especially control my time; (I’m aware by) establishing my business coaching business, I can tell every bit of time is my time, I’m my leader, I’m the person to decide, prioritise and schedule. I’m doing what I love and am good at and whenever I want. It’s actually a positive cycle – I think that’s what I enjoy most about.

Transcript (05:18):
C: in a parallel universe where you decided differently last year, what do you think you still are doing? How do you feel the different version of Rachel may be thinking?
R: interesting, I feel like a character in Korean dramas
I think the other Rachel won’t be changing much because I’m very grounded… There’s probably two areas of possibility: event manager in education because Rachel loves planning, organizing and putting into action, and that’s the happiest; the second Rachel loves learning, I and Rachel will share and grow together, never stop learning, always curious for something new, this Rachel would probably be in the education industry.
C: I would imagine if you meet the parallel Rachels you guys would just be having such a great friendship and learn from each other and go on to become a superpower!
R: We’ll never sleep keep talking right (well…)
C: you know we need our sleep otherwise that will look 100 years old

Rachel can be contacted via:
? www.rachelchung.com.au
? gift.rachelchung.com.au
?FB group: facebook.rachelchung.com.au
?FB page: www.facebook.com/essencebyrachelchung
Instagram: @essencebyrachelchung
LinkedIn: @essencebyrachelchung


Local Business Marketing | #GetChatty

#GetChatty #TeamArt2Public #SupportLocalBusiness #smallbusiness #WithMe Follow me on social:
LinkedIn: www.linkedin.com/in/arthur-chan-9433338a
Facebook: www.facebook.com/chattycurator
Instagram: www.instagram.com/chattycurator